Why Use A Newsletter
True marketing at its core is original, branded, has a voice. It stands out because prospects, family, friends they go out of their way to talk about it. Getting to this stage can be daunting at first. But there’s one proven marketing secret that can separate your brand from the crowd — it’s newsletters. You’ve seen them before and probably are signed up for a few of them. Have you ever thought about setting one up for yourself? Today we’re going to discuss why you should consider setting up a newsletter for your brand.
Why Use A Newsletter
1. It’s Easy Data
If you have all the money in the world you can buy anything you want. But if you don’t have access to all that mulla you need to make smart choices. Choices based on data. Setting up a newsletter is a free way to collect data on prospects who are interested in you. Interested enough to show they want to learn more about you by providing you their email. Now I’m going to get into the importance of emails in a second..like right now.
How many of you reading this have a Facebook account? What about a Twitter account? What about Pinterest? The number no doubt is low. Now let me ask you think…how many of you have an email account? Exactly. Your customers ALL have emails.
2. Remarketing Has High Conversions
So a prospect went to your site but didn’t pull the trigger. However, they opted into your newsletter. This is a success. Maybe right now they are not ready to make a purchase, but continue to provide them value via a newsletter and down the road, they will be. It’s all about building trust. This newsletter is a great tool to establish trust with buyers.
Most buyers want to know you before they buy anything. A steady newsletter will do this. It doesn’t even have to be every week, I’ve seen brands who send newsletters once a month have success with this. Can you create one email a month filled with your top offers? I think so.
3. Smart Link Building
If you’ve poked around our website you know how much we stress the value of links and link building. It’s needed for EVERY brand out there. No way around this. But creating links takes time and is tedious. Plus, no one ever wants to do them. Link building is kind of boring.
However if you were to build a newsletter you could easily place a link to an offer, blog, infographic, social media, your website whatever and simply ask readers to share it. There is plenty of data out there to support the fact that simply asking for help (in this case sharing a link) has high conversion rates. Don’t be afraid to ask your readers to share your content. As long as one does it, it’s a victory.
PS. Remember having a newsletter is a marketing tool. It’s one bullet out of many that will make you a force when you do marketing. In order to achieve huge success, you need to be firing several bullets all at once. You can do this. It’s not impossible. You just have to be willing to put in the work. Our website www.Treehouse51.com is filled with guides, tips, and tricks that offer industry secrets on what to do. Don’t be a stranger, go give it a look and use what we are giving away for free to improve your marketing. When you’re ready reach out to us and let’s see how we can help you amp up your marketing.