What Is Search Engine Bias?
Today I’m going to share with you a dirty unknown search engine secret that impacts EVERY WEBSITE online. When I say EVERY WEBSITE, I mean EVERY WEBSITE. It has to with search engines being biased. What does that mean? How does that impact your business? And how can you stay ahead of the curve so you’re website has a fighting chance against the internet bias. Be warned, you may think in this day and age of our great nation things are equal and fair but today we are going to break those illusions and reveal the truth about the web.
What Is Search Engine Bias?
You know when you jump on Google to find a place to get awesome Thai food and you start typing, “Awesome Thai F—” and before you even finish your thought Google has 3-4 recommendations on what it thinks you are searching for? That is what we are focusing on. Those terms that search engines recommend to you and the ones they do NOT recommend.
How Are Search Queries Answered?
There a ton of factors that go into what pops up in search results. Everything from having your website indexed correctly, to links to your site, to content, to your social media presence, to the amount of money you spend on ads. The list is never ending.
The thought behind these results is that it’s a neutral calculation of what the general public want to see with the added bonus of being trustworthy content. We’re not sure if these two situations are the case.
An Example of Search Engine Bias
Right now candidates are gearing up for the presidential election. When it comes to the web, all things are not created equally. Meaning, if Candidate A has a website and so does Candidate B, but option B has a huge social media following they get priority over search results.
Search Engines may claim to be in the gray sound of providing data but the fact is they are swayed by trending topics our society creates.
How To Leverage Search Engine Bias?
The easiest way to see immediate results in search results is to leverage social media. If you were to get 100 people to jump on a Facebook page around roughly the same time and like said page, the website connected to the page would get a huge jump in search engine equity.
In your case, you may not be able to get 100 people to like your Facebook page. Heck, you may not be able to get 50 people to like your Facebook page. What you could do is the next time you are having a company meeting, or conference in front of a huge group is asking everyone to use their data and visit your website during the meeting.
This traffic from a huge group of different networks will create a boost in your website ranking in some cases lasting longer than 24 hours. Which means what? Basically, when someone jumps online and searches for a keyword / service related in your niche YOUR BRAND will reach higher rankings in search engine results. Try it out for yourself to see the results.
PS. A word of warning, you don’t want users to jump on your website and leave within 30 seconds — that will hurt your SEO. You want them on their for a good amount of time and ideally clicking around your website. Having users look around your website is good for building trust authority. For more SEO insider tricks, hacks and tools feel free to drop us a line at www.Treehouse51.com