What Are The Best Business Branding Trends
Thanks to the internet brands rarely need to start from square one. They can do a quick Google search and see how the big boys like YouTube, Facebook, Nike, etc do it. You might have to know what you’re looking for to replicate that level of success but the point remains you don’t have to start from zero. Today we’re going to talk about the best business trends and hopefully, by the end of the article, you’ll have an idea of what you can leverage today to stand out from the crowd.
What Are The Best Business Branding Trends?
1. Risk Takers
Brands that think outside the box are the ones that get the most attention. You don’t have to do something crazy to be unique. You need to be true to your company. For instance, charity events. Contributing to charity events is a proven way to grow as a brand. It’s good karma, it’s a tax write-off, it’s a networking opportunity. It works.
If you’re thinking of taking a risk, I suggest start there. It is risky for brands to donate time, money and energy to causes without knowing what the immediate payoff is. But in this situation, the risk payoffs in different ways even if you don’t see a complete return you should see success from it.
2. Mobile Marketing
If your brand isn’t focusing on mobile marketing you’re super behind. Every major search engine in the world has converted their platform to be mobile friendly. Having a presence here is a must.
On my end, I’m seeing brands spend sometimes 10x’s as much ad budget on mobile marketing then their regular channels. This is huge data guys. What you need to be doing is creating content that can be marketed on mobile devices. The more mobile content you have the better off you will be in the long run.
3. Video Marketing
I’m sure you’ve heard the impact video marketing has on companies, but so what. Just because you know it exists doesn’t mean you’re going to do it right? Well, what if I told you all you need are 2-3 minute videos around twelve and you could be bringing in traffic like no other? Would you be open to trying that?
You should. Video marketing is one step below VR marketing, which will someday be the standard. It’s best that you know the ins and outs of this medium before a new wave of marketing hits us.
PS. Business trends are not always about the content you create, but how you share it. More and more the way in which you market / share info determines the success of your brand. For instance, direct mail vs PPC Campaigns. Which one do you think is cost effective and brings in results? The scary answer is you won’t know until you try it. And after you try it you need to tweak your process and try it again. You need to look at your data and figure out what marketing trends you see. If you want one of our marketing experts to take a look at it reach out. Look around our website www.Treehouse51.com and let’s see how we can help you out.