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What Are Buyer Personas?

WHAT ARE BUYER PERSONAS?

Before you hit launch on your next marketing campaign make sure you’re targeting the right audience. Okay, you’ve heard that before, but how do you actually target this audience?

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The way you do this is by creating Buyer Personas who are your “dream” buyer and going after them.

In this video the CEO of Treehouse 51 explains exactly what that means and takes to accomplish mapping out your buyer persona and leveraging that data in your marketing efforts.

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