The Death Of Twitter
To be truly successful you need to be ubiquitous. Prospects should see your brand when they pop open their inbox, your presence should be felt in direct mail pieces, you should be leveraging PPC, and let’s not forget social media. Every brand needs to be on social media. But there is one platform we will be targeting today — Twitter. You’ve no doubt heard of it. But what is all the fuss about? Today I’m here to tell you Twitter’s days are numbers AND you still need to be on it. I know, damn right? Nothing but tough marketing news today.
What Is Twitter?
Okay for those who don’t know Twitter is a social platform where people “Tweet” their status. Think of Tweets as text messages. The idea behind the platform, users Tweet away, others re-tweet, share, it’s a never ending cycle of social madness.
Is Twitter Worth It?
Depends on your niche. You know the name Twitter for one simple reason — if you have ever turned on a TV and watched the news or an entertainment award session you’ve seen the Twitter icon. A lot of people in the news are big on Twitter and recommend you Tweet them to connect. They’re pretty much everywhere. But who the heck actually uses this platform?
How Does Twitter Impact My SEO?
If you are dead serious about bringing in traffic you need to be willing to spend money. Twitter is no different than any other social network in this arena. It’s true you can get free scraps on hashtags and new followers, but for the most part, if you’re not an influencer or spending money on Twitter ads your tweets will be missed. However, if you can capture that traffic you will see huge SEO boosts.
The Death Of The Twitter Workforce
It was only this past year or so Twitter announced it would be cutting jobs. It was only this past year or so Twitter users seemed to flatline. The number isn’t growing at a rate of giants like Facebook and Instagram. Twitter seems to be fading.
Why Isn’t Twitter Doing Well?
Twitter has a lot of potential but has a lot issues at the same time. For instance, it’s the first introduction into the world were based on text. Most people hate reading. Most people don’t have the time for it.
The next issue, Twitter is filled with bots. It’s bad. There are so many fake accounts on Twitter I honestly have doubts about the amount of people who actually use this platform. I encourage you to jump on Twitter and see for yourself. Try to follow a few users see what happens. I promise you’ll be hit up by bots in no time at all.
The final issue with Twitter, it’s evolving too slowly for the masses. Facebook bought Instagram. Google bought YouTube. Twitter…well Twitter Tweets. It’s nothing special.
You Still Need To Be On Twitter
I won’t be surprised one bit when Google no longer looks at social signals from Twitter as a sign of importance. It’s rare for us to recommend brands focus a huge amount of time and energy into this platform. So I leave you with that. Be on Twitter but don’t live on that platform. It’s losing a fight that has been going on for years. My gut tells me it’s only a matter of time before it hangs up its coat.
PS. So what social platform should you be? Great question. Check out an article we made breaking down each social platform —>The Best Social Media Site For Your Brand. If you’re looking to chat with a marketing expert, poke around our website www.Treehouse51.com and let us know how we can help you.