Local SEO Stats You Need To Know
Your marketing should play to your strengths and the biggest strength you have is dominating local activity. This means local searches, local SEO, local tags, local social media, local EVERYTHING. Dominating local SEO is a proven way to boost revenue, capture new prospects and increase sales. In fact, did you know over 50% of mobile searches lead prospects to visit local stores within 1 day? Let’s capture that traffic.
Local SEO Stats You Need To Know
Have A Consistent NAP Across The Web
To get there you need to make sure your brand is consistent across the web. This means jumping on all of your social media accounts and making sure your NAP (name, address and phone number) are correct. This needs to be the same on every platform you can think of. From your website to social media, to local directories.
Having a consistent NAP isn’t just to make your info easy to find for prospects. Search engines give websites with consistent NAP signals brownie points, giving them more visibility for new leads.
Over 60% of consumers review the NAP info before taking the next step to a purchase.
Word of Mouth Will Always Be the #1 Way To Boost Sales
Think of how you buy products and services nowadays. Very rarely do you just go on a whim and purchase something. Odds are you did a little research. You jumped on Facebook to see a company’s social status. You read some Yelp reviews to see how other customers failed. You researched your options.
Guess what…your customers are just like you. They are researching too. Make sure you’re on Yelp. Make sure you have an active Facebook page. It only takes ten minutes a day to be active on social media and the outcome could be an infinite number of leads. It’s worth investing your brand’s time.
Over 80% of consumers trust online reviews as much as they do recommendations from peers.
Optimize Your Site For Mobile Devices
If your site is more than ten years old odds are every search engine on the web has dinged you. You may or may not have realized this, but your web traffic has lowered, your sales have slowed down, and business isn’t what it used to be. That’s because search engines put out a new rule that websites NEED TO BE MOBILE friendly. Those who are mobile optimized have higher priority than those who are not.
When it comes to local searches having a mobile presence is everything. Did you know on Facebook you could spend $5 a day and reach over 1,000 mobile prospects in your area? Depending on how you set your campaign up the cost can be lower and targets higher.
Nowadays more consumers use cell phones than PC’s. Which means when they jump on their cell phone they expect websites to fit on their screen. Does your website?
The stats are out there when it comes to mobile devices and consumers. Over 50% of users prefer mobile searches than any other form of search out there. Optimize your website for mobile.
PS. Bonus tip — local searches love calling businesses. Make sure your phone number is easy to find. When it comes to mobile design download a plugin to have a Call Button to automate a call no matter what page users are on. Our agency uses this method across the board and has seen fantastic results. If you like to learn more feel free to reach out to us.