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How to Use GeoTagging to Boost Traffic by 30%

Earth-GeoTagging

Your target keyword is probably already being dominated by a few big players on the internet. To get in on the action you need time, resources, money. All of which you’re open to trying but you’re looking for a solution NOW to get you ahead. I’m going to share with you a trick that impacts your website, online presence, keywords and in some cases even boosts traffic by over 30%. It’s called Geotagging.

What is GeoTagging?

Think of the internet as a vast wasteland of content. It’s never ending. Always expanding. Each day more and more content is dumped in the viral pit. To make the user experience a bit more pleasant search engines like Google crawl the internet and try to index every page they come across.

Indexing websites, in theory, allows a better user experience.   For instance, if I was searching for a new helmet and your website sells these helmets but is NOT indexed I won’t find you. I’ll find the guy who’s website is indexed. And in theory that website will only have content relevant to my search.

Related Article:   Orange County Gray Hat SEO

How to Use GeoTagging to Boost Traffic by 30%

1. Leverage Longtail Keywords  

An example of a keyword is “PPC” — pretty much every word ever is a keyword. The problem with PPC as a keyword is it’s too broad. However if you were to write, “Orange County PPC Services” now this keyword has a stronger look and feel. Making it easier for search engines like Google to find you.

If you’re interested in leveraging GeoTagging you need to start naturally infusing locations around your keywords. The trick here, it needs to be natural. Don’t stuff your content with keywords — you’ll get dinged. Use the location keywords when it makes sense. For instance, “We offer PPC Services all over Orange County, reach out to us to see what we can do for you.”

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The use of the location within the keyword is natural and needed to get a point across.

2. Use Location Hashtags

Everyone is on social media, which is great. It’s an exciting time to live in. The amount of content out there is top notch. Sharable. It’s out there. The problem we often see are social media users posting but not tagging their location.

Think of social media like outer-space. It’s pretty much the same as the internet. Without those tags, your content is just floating around. Having a simple hashtag such as #OrangeCounty will place the content within that city.

A couple things to know about hashtags. For starters, there are no spaces between multiple words. Each social platform is different on the amount of hashtags you may use. Make sure to have fun with your hashtags. It is a social platform so fun is a must.

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3. Make Sure To Have A Sitemap  

Search engines like Google update their settings every few months. A few years ago what once worked for SEO no longer works. But one rule stands true — sitemaps. After you complete your website you’ll want to create a sitemap and submit it to all major search engines. Some will take about 24 hours to index you others a couple weeks.

You’ll want to do this AFTER you finish your website because in theory all your content will be done and have natural GeoTags within them. The sitemap will illustrate this to major search engines.

-Treehouse 51

PS. Geotagging isn’t an overnight success story. It takes time to see results. It’s a good habit to have that most brands forget. Make it part of your habit. Leverage Geotags. For more talk on strategy make sure to reach out to us at www.Treehouse51.com