How To Run An SEO Audit On Your Website
SEO, Search Engine Optimization — the mythical internet buzz phrase that can make or break your brand. What does it stand for? What is it worth to your business? When is it time to run an SEO Audit? All these are fantastic questions we hear all the time with brands. Today, we’re going to dive into learning SEO to the point that not only will you be fluent in SEO lingo but you will know how to perform an SEO Audit on your website.
What is SEO?
SEO stands for Search Engine Optimization. Search Engines are web organizations like Google, Yahoo, Bing (and someday Facebook). They are tools society uses to search the web. The most popular one being Google.
What Do Search Engines Expect?
Every search engine has a set of rules they want you to follow. These are called, “Industry Best Practices.” Most of the rules are similar. No keyword stuffing, optimize your website, have a sitemap, etc. The list is finite and depending on what you want to do you’re looking at checking off possibly 100 items or more.
Should I Care About SEO?
You don’t need to kiss ass and make every search engine happy. The fact is, you can’t. No one can. Google can’t even make Google happy. But you need to try. Ignoring SEO hurts your ranking, costs you money when you run PPC Campaigns, and ultimately can get you blacklisted.
What Happens When My Website Gets Blacklisted?
All the scary parts in the Bible happen.
You lose traffic. Your website authority goes down. Your link equity loses value. You are shunned on the web. Trying to get un-blacklisted takes months, sometimes years and is VERY COSTLY. So if you can avoid it, please do so.
How Do I Run An SEO Audit On My Website?
You’re going to want to look at 3 questions…
1. Have Your Optimized EVERY Single Webpage?
I’m talking about targeted keywords, optimizing the image sizes, URL’s, leveraging H1, H2, H3. The list goes on. Each page is looked at and scrutinized by search engines. The more things you forget to add, the more dings you get. After awhile search engines pass you over for being “spammy.”
This first question is probably the most difficult question to ask because there are literally over a 100 rules you need to comply with. From the littlest things like not having broken links anywhere, to complicated factors like hosting your website on the cloud vs servers. In a later post we will dive into more tips on these areas. For now, think high level.
2. Are You Ranking for Your Brand Name?
Google your brand name and look at what comes up. Ideally, the latest content you produced should appear in the first 3 pages of a Google search. If not, you may have some problems and we recommend addressing your content strategy.
3. Is Your Website Mobile Responsive?
Being mobile friendly isn’t the future, it’s now. If a prospect can’t access your website on their phone they will drop you in a heartbeat. It’s expected that a website is mobile friendly.
To check if a website is mobile friendly jump on your phone and poke around your website. Are the pages fitting on your screen? Are the buttons clickable, just as they are on your computer? It’s tedious but you need to go through every single page and make sure it’s 100% mobile responsive.
PS. Search Engine Optimization is a long term strategy. It’s tedious. Often times you don’t see results for months. Sometimes you think the work is even a little pointless. It does pay off. Ask yourself those 3 starter questions above. If you are covered in those areas great, if not you know where to find us: www.Treehouse51.com