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How To Do A Competitor Analysis In Under 30 Minutes

Grass---Competitor-Analysis

You’re looking to amp your marketing and you’re not too sure where to start but you noticed your competition is killing it all over social media. What does that mean for you? How can you get in on that? If only you had their blueprint to success — imagine what doors that could open. Today we’re going to talk about how to break down your competition to create a marketing plan of attack for yourself.

How To Do A Competitor Analysis In Under 30 Minutes

1. Look At What They Are Producing

You only have a limited amount of time and aren’t on board to spend a ton of dough doing an SEO Audit on a competitor. No problem — I have the Free 99 solution for you. Jump onto their social media channels, blog, poke around their website. Have a notepad with you. Take notice of the trending topics they always seem to cover and / or have the most amount of content.

For instance, if one blog post has 500 words and a second has 700 words, the second blog is worth more in search engines eyes. Why is that? Because search engines like Google love content. And they really love long detailed content.

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Once you know the topics and trends they’re going after ask yourself if your brand can go after them too. Or better yet, how you can make this better? What are they doing wrong? No marketing is without fault or room for improvement. Really think on this.

2. Identify  How Many Pages Of Their Website Are Indexed

This is one of my favorite facts about SEO: Your website needs to be indexed to be crawled by search engines. Without being indexed search engines can’t find you.

For awhile there was this huge trend of building one-page websites. The gimmick being these websites are more mobile friendly. But this actually isn’t the truth. Websites with one-page layouts are hurting themselves in the SEO world.

This trend was pushed by graphic web designers who visually had a concept in mind, but didn’t back up with data. This is fair warning, looks aren’t everything. You need substance. You can’t blame graphic web designers because most don’t know this. Why would they?

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What you want to do is have different sections to your website. The norm is 5 pages, the homepage, about us, contact us, blog, and services. The blog and services are where you would consistently be producing content. Most websites should have the option to expand to have these pages included.

Now in terms of your competition look at their website layout. Just at a glance. You’ll want to copy their domain name and jump on a search engine like Google or Bing and do this type of search:  “site:domain.com” this will tell you how many pages are indexed.

3. Google Them

This is Marketing 101. You know your competitors, search for them online and see what pops up.   Pay close attention to the meta tags. These are the descriptions under their URL. Look at how they word content. Take note of industry buzzwords.

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Odds are they will be going after the same buzzwords in every meta description. This section of marketing is typically overlooked and not cared for in development. This is your chance to stand out. Take the time when creating your meta tags to really knock it out of the park and make each page original.

-Treehouse 51

PS. Know your competition — but don’t be them. This is something we remind clients all the time. Own your brand and ignore the others. A competitor analysis is to give you an idea of where to start and what to avoid. It should never be the blueprint for your marketing plan. If it is, your competition has already won. They’ve already spent the money, time and effort to get ahead of you on this. You can’t compete with that. Not in this stage. If you’re interested in talking more marketing drop us a line at www.Treehouse51.com