Expert Link Building For The Everyday Man
Although websites and brands are different and unique to themselves, one common problem we always see are links and lack of them. Link Building, in my opinion, comes in number two right after creating consistent relevant content. No one likes link building. It’s tedious. It doesn’t always offer immediate results. People don’t get it. You’re putting a link on another website and that helps you? It does. Links pass juice to your website that helps with indexing, ranking, web traffic, authority, sales, the list goes on and on and on. Today we’re going to share simple, effective link building strategies the everyday man, woman, child, etc can do.
Expert Link Building For The Everyday Man
Back in the day links were a number a game. You could go to a link farm and pay $20 and get a few hundred links pointing back to your site. Try this stunt now and your website could get blacklisted from Search Engines like Google.
Today you need to be willing to put in a little more effort to increase your link reach. Automation isn’t always ideal. Buying low ranking links is risky. We’re going to cover simple link building tricks you can do. The objective here is simple, start growing the number of links pointing back to your website.
1. April Fools — Link Bait
April Fools is around the corner. Nothing wrong with playing a little practical prank that people would share, read, comment on, etc. You just need to think this through.
Develop a piece of content related to your niche, brand, and industry. Perhaps, a scary post titled, “We’re Going Out Of Business.” Have fun with this post. Make the article a strong 500 words, with a link pointing back to your website.
Next up, share this piece on Twitter. Have some follow-up Tweets at hand that supports the post. Really play into this fear. See how your audience reacts. The more readers who comment on it, read it, tweet it, etc the more links you get pointing back your way.
2. Sponsor An Event
Don’t reinvent the wheel. Events happen all the time. Instead of creating one, find one that you respect and sponsor it. The only catch — have the event give your brand a nice link.
Whether people click on this link or not doesn’t matter in the grand scheme of things. The fact you are able to get a link from an event is huge in itself. Now every time an event pops up they will reach out to you. Take advantage of this. Develop a social media presence and ask them to share your content and / or brand name on social media. Extend the reach of your link.
3. Give Away Free Images
One of the most needed resources on the web are images. But they come at a price. Most people use Shutterstock and the platform is not perfect. However, it’s the go-to source for images.
Here’s the thing, all of us have pretty nice cell phones that take pretty good pictures. Create a small library of images that you are willing to give away for free.
What’s in it for you? Just ask them for credit. Ask them for a link. That’s not a big deal. Most people will do that because they don’t want to get sued for not stealing images.
4. Give Away Swag
Everyone loves FREE STUFF. It doesn’t even have to be fancy-free stuff. Just the fact that it is free makes people smile. Give away some free items that have your branding on it. But make sure to go the extra step.
Make a contest on it. Ask your social media followers to repost, share and tag someone they know who would be interested in this offer. Give it that nudge to go viral and sit back as those links point back to your brand.
5. Interview Experts
By now you know people related to your field. Reach out to them and get them to be part of an interview. Share that value at no cost to anyone. Our Agency is actually in the process of doing this now and loves it. Beyond it being a great way to network, it’s proven to be a huge eye opener. We’re excited to share the content we’ve collected.
PS. It’s not who you know, it’s what you know. Link building is tedious, but it doesn’t have to be a drag. The game has changed from who has the most links, to who has the best ones. Have fun with it. The easiest way to do this is via Social Media. If you’re interested in talking more ideas on how to leverage links poke around our website www.Treehouse51.com