Do Ebooks Work?
You’ve heard about the need to create content. There are so many forums out there saying if you just create content, prospects will come to you. And you being the whiz kid you are invested in creating valuable content. Kudos to you. Somewhere along the way you read about Ebooks. You may have even downloaded a couple in your time. Today we’re going to review the ins and outs of Ebooks and hopefully, by the end, you’ll know whether or not Ebooks are right for your brand.
What Is An Ebook?
For those who don’t know, Ebooks are digital PDF’s generally over one page long. I’ve seen them over seventy pages long and I’ve seen them only two pages long. Size doesn’t seem to matter. The idea behind Ebooks is to be a solid digital source of information for prospects to read and share.
For instance, if you’re a plastic surgeon in OC, CA you may create an Ebook about Healthy Living Tips. In the book, there will be ten tips to living healthy.
Why Have An Ebook?
Generally, you don’t or at least shouldn’t give Ebooks away for free. You want to have some type of exchange of information when providing Ebooks.
- A Social Share
- An Email Address
- A Phone Number
All of the above are great options for exchanging Ebooks. Basically, the way this works, you have a button acting as the gatekeeper for your Ebook. When a prospect clicks on it, it makes one small request (ie. email, phone number, social share). Once you get that, the Ebook is unlocked and you have collected data.
Use this data to remarket and follow up on prospects.
What Is The #1 Con For Ebooks
Terrible content will always exist. Now here’s the thing. It really doesn’t mean jack if your content is AMAZING. In the long run, you should be out creating amazing content. But generally speaking bad content is everywhere.
Here’s the problem with bad content it turns off prospects. It doesn’t get shared. It is a waste of your time and energy. Which is why if and when you decide to create an Ebook you need to take the time to make it look good and have value. If you’re not willing to spend the time on that, don’t make an Ebook. Just don’t do it guys. You’ll piss prospects off. I’ve seen it happen more than once.
What Is The #1 Pro For Ebooks
We mentioned data collecting above, which is a huge pro. Another pro that is worth mentioning is the lifespan of the content. The right type of Ebook can have over a one-year lifespan.
Imagine creating a three page Ebook that gets shared 50 times, linked to 20 times, brings in business 6 months after launching. That is pretty wild, right? Well, that should be your goal. When you make an Ebook think longterm. Ask yourself how you can extend the life of this content and will it stand the test of time.
PS. Do Ebooks Work? Sometimes. It all starts with a solid strategy. Whenever you decide to create content ask yourself why. What’s the objective? Try to give it two steps. Immediate and long term. When it comes to Ebooks you can create something that has an immediate result, like a Facebook share which will help your SEO. You can also have a longterm agenda that brings you revenue a year from now. If you want to discuss more marketing ideas look around our website www.Treehouse51.com and reach out to us. We’ll hook you up.