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When I say BEST BOSS -- who comes to mind?   Have you been fortunate to find a boss that inspires you? Values your time? Sees your talent? Or are you still looking for that dream boss you that will make you feel like part of a team? The reality is there are a lot of crappy bosses out there. They lack honesty, integrity, authenticity, the list goes on and on and on. You can't blame them. Being a boss is hard work. It's unknown ground. It's not like you can really go to school for that. Plus some bosses have bosses of their own. All these personalities impact work life. With that said, today we're going to share the top things respected bosses do every day. Top...

There is not a person on Earth who at one point didn't they knew it all. It's human nature. We all are movie stars in our life and at points we believe we know everything. Then life kicks us in the balls (ovaries for the ladies) and we realize just how much we have to learn. Today, we're going to talk about advice most people ignore. Advice that we can still listen take in and live by. Advice That Most People Ignore 1. Don't Make Assumptions   The unexpected is always out there. Don't pull your hair out trying to plan for every type of situation, but keep it real. Ask smart questions and stay informed. Don't assume the world and everyone in it is working in your best interest. 2....

George Carlin had a joke that went something like this, "Most people just work hard enough not to get fired and get paid just enough money not to quit." This is the world we live in for a good portion of Americans. You need to work to live. It's not always possible to have that dream job. Sometimes a job, is just that A JOB. But at what point should you hold your ground? At what point should you tell your boss to shut up? Now I know what you're thinking, some bosses out there deserve to hear this on the daily right. When To Tell Your Boss To Shut Up We're going to cover three methods of getting your point(s) across. Each one will escalate in risk...

Within the past year everything web designers, marketings, online websites knew to be true changed. A new algorithm came out of the depths of search engine hell screaming "The time to mobilize your website has come."   Millions of websites took a huge hit in SEO because they didn't hear the screams, they didn't realize the full impact of this update. Meanwhile, millions of other websites dropped top dollar to be mobile optimized. You couldn't talk to a decent web designer and not have a section included about being mobile friendly. The fear was everywhere. Mobilegeddon has arrived and every website was a target.   But in the end, what did Mobilegeddon do to your brand? Keep reading to find out. What Mobilegeddon Did To Your Brand 1. Your Twitter...

I can write you a million word essay about how YouTube Marketing is the way of the future. I can have links, case studies, even design awesome YouTube images to get points across. However, if someone to film a 30-second video on the subject matter that would instantly knock out my million word essay in the eyes of consumers. Visuals, especially video are a must for any marketing strategy. Search Engines like Google LOVE IT when you're popping out video after video. In terms of PPC Campaigns marketing on YouTube is a freaking gold mine. But did you know Fake YouTube Views Are Costing You MONEY? Why Would Anyone Have A Fake YouTube View?   For starters, most videos on YouTube have at least one fake view. It's pretty...

One of the scariest feelings for webmasters is having their site penalized by search engines like Google. The sad reality is a lot of webmasters are not on top of monitoring this activity. They are the signal line of defense and have so much going on and very few have higher ups who monitor them. So when things go wrong it's not always easy to notice right away there is a problem. Often times no one notices an issue until the monthly reports come along and the marketing team sees a dip in traffic. It looks like Google has penalized your site. So what's next? What do you do? Why Would Google Penalize My Site?   Google at times is kind of an a-hole. There I said it. The...

Most people aren't fans of conflict. Most have good intentions and are just trying to get from Monday to Friday while creating some form of legacy.   Realistically most people don't go out of their way to create problems. The thing is, problems having a way of finding you no matter what. The water cooler chatter, the snarky social media remark, the F-U look on the way to the restroom. It happens. Despite there being a huge portion of society who don't care for this type of attention, there is an equally larger audience that has nothing better to do with their lives then find reasons to hate. It's ignorant. It's a waste of time. But is it really just business after a certain point? No. If You...

First off kudos on the recent visibility in the PR world. It's exciting, right? You build something or are in the news and now PR is following you. It's a solid way to grow your website traffic and authority. Not to mention build powerful links pointing back to your website. But what happens when you get some PR and they don't link back to you? This actually happens a lot to companies. What are you supposed to do when you get PR but No Editorial Links? Today we're going to figure out how to make a somewhat negative situation positive. What Is PR? For those who don't know, PR stands for Public Relations.   You see PR News all the time when you're on Facebook or even just surfing...

Automation is such a sweet word. Just hearing the word touch air as it escapes my mouth gives me that happy chill. Okay, too much info? Maybe. If you can automate parts of your business, why not? It'll save you time, money, energy and the big theory is having all that freedom will give YOU more time, money and energy to run your business and focus on other important factors in your life. But when it comes to citations, is automation the best way to go? Insert scary music. Let's find out...

Marketing on Facebook is a MUST. It is the largest social internet platform out there and offers a ton of resources for users, brands, and marketers. For a few months there Facebook was releasing new feature after new feature. Right now there are features in beta testing that with any luck in our time we will get to play with. One common question we come across is data. Data is everything. Being able to understand it is a must. But what happens when your Facebook data and the rest of your data ie. Google Analytics don't sync up. If you've ever seen the backend of Facebook stats you know, it's not that user-friendly as we wish it could be. 3 Reasons Why Your Facebook Data is WRONG 1....

Today I'm going to share with you a dirty unknown search engine secret that impacts EVERY WEBSITE online. When I say EVERY WEBSITE, I mean EVERY WEBSITE. It has to with search engines being biased. What does that mean? How does that impact your business? And how can you stay ahead of the curve so you're website has a fighting chance against the internet bias. Be warned, you may think in this day and age of our great nation things are equal and fair but today we are going to break those illusions and reveal the truth about the web. What Is Search Engine Bias? You know when you jump on Google to find a place to get awesome Thai food and you start typing, "Awesome Thai F---"...

As you scroll through Treehouse 51 you’ll notice how much we mention data being the equivalent of gold. With it, you can make huge moves, save money, and get a head of your audience. Without it, you’re flying blind into a jet fight without any ammo. It’s a scary thought, however, we still brands who don’t have the proper tools in place (if any at all) to capture data. Which comes to our million-dollar question, when is it time to update your marketing strategy? 3 Signs it’s Time To Update Your Marketing Strategy 1. You have no reporting in place If you’re creating content and/or spending money on marketing and don’t have reporting tools in place you’re throwing away your money. You need to be able to measure every...

Finally, Facebook has rolled out options to digitally reflect the scope of our emotions. Now users have the option to leave sad, meh and even angry emoji’s. This is the closest we will get to Facebook providing a thumbs down button. Give it a couple weeks and you’ll see these emoji’s all over posts. How will these emoji’s impact you? How will an "angry" emoji impact your SEO? The theories are already starting to be shared, read here to discover the most likely turn of events based on passed Facebook data. How Will Facebook’s Emoji Status Impact You? SEO Rankings Will Take a Hit SEO stands for search engine optimization. Search engines want you to provide valuable content and make sure the user experience is the best it can...

This weekend Google announced they were taking away the right sidebar where PPC Ads have notoriously lived. What does this mean for businesses and marketers? Supply and demand folks. The supply just got cut in half. Demand for those spots will skyrocket. Keep reading to learn more about the End of PPC as we know it. What is PPC? For those who don't know, PPC stands for Pay-Per-Click. These WERE ads you would see all the time on the top and right sidebar of search engine searches. In attempt to be more "mobile friendly," Google is axing the right sidebar meaning the only spots up for grab are the top portion. Does PPC Work? Yes. We've seen the right long tail keyword bring in a crazy amount of...

Today we’re going to be giving away a few industry secret gems. Take them. Use them. Leverage them. Let us know how effective they are for you. For us, they have earned our clients over half a million in revenue and counting. When it comes to your website do you know the number one web page that is overlooked by over 70% of business? This webpage is prime for helping consumers complete the marketing and sales funnel. Any guesses? The Number One Webpage You Overlooked THE 404 PAGE. Every website has this page. This is the page that typically pops up when you have a broken link or the URL has changed and not been updated. It is frustrating for consumers to land on and for years was looked...

Dear Generation X, You were the embodiment of attitude. You with your Netscape, Napster melodies, and Floppy Disks. Life back then was so much simpler, wasn't it? Back then the perfect phone was one you could see through and identify all the parts and Jesus-H-Christ if it glowed in the dark everyone thought of you as a G. You invented the internet.  You can't say that now...

When the Superhighway was first introduced to the world there were no limits on what you could do to drive revenue. The fact that you were on the web before the guy down the street meant you could feel secure in your business growing. Along the way, you heard about different methods to grow your online presence. Things like link building, keyword stuffing, black hat SEO. The road to success has changed…but has your brand? What Is A Google Spammer? During the peak of Google, you could hire an outsourcer for $10 an hour to spam the crap out of every website out there. The objective was simple: Leave a comment with a link on other websites all pointing back to your website. What Did Spamming Do? At the...