Blogs

The name of the game is revenue. If what you are doing is not making you revenue it is costing you revenue. But how do you know what works and what doesn't? What metrics are you leveraging to increase your revenue? How do you measure the return on investment (ROI) on your website?  This may surprise you but often times, this question is the last one to cross anyone's mind until months and even years into a site being live. Today we're going to share a few key metrics to focus on to make sure your site is on the right course. How To Increase My Website ROI 1.  Make Sure You Have Installed Tracking It is best practice to have analytics installed on your site. With it you...

How do you increase revenue? How do you bump up your website traffic? How do you improve your sales funnel? We hear these questions all the time and today we're sharing digital gold. Today we're sharing the #1 flaw in your sales process (and how to fix it) -- get your notepad and pen ready. The #1 Flaw In Your Sales Process (And How To Fix It) 1. Your Sales Process Isn't Complete Right off the bat, we are giving away the main weakness of your sales process. It isn't complete. I know, I know you spent months working on the promo, created social posts, got the team ready to launch -- you forgot a few steps. Steps that you won't actually take for MONTHS. Needless to say, it...

A project will come up that may beyond your teams' ability. When it does, where do you go? You can shop around for that new team member, but the new trend we've been seeing with brands is outsourcing and hiring freelancers. Today we thought we'd talk about the pros and cons of this tactic to help you decide which path is best for your brand. Should You Hire A Freelancer? 1. Freelancers Work On Different Time Schedules One of the biggest perks when it comes to being a freelancer is working on your time. The 9 to 5 lifestyle doesn't apply to freelancers. In most cases, they land a contract are given milestones and deadlines and work toward that. As long as they meet the marks and provide quality...

You launched that PPC Campaign, traffic is clicking to your website by conversions haven't really bumped up. You are starting to question if your PPC is working, you are rethinking your SEO strategy, you are hungry to amplify your results. Where do you begin? Before you switch courses I want to share with you 3 tried and proven marketing tips that increase user conversion by focusing on the user experience. Let's dive right in. 3 Tips To Drastically Improve Your Website's User Experience 1. What Is Your Website User Experience? Every website is different to a degree. Here's what we know to be true -- your homepage 90% of the time will be the most visited page on your site. You have two options here when it comes to...

The world is changing are you changing with it? Okay, that line is a bit deep no? Let's dive in. You're a small business owner looking to take control of your revenue. You've latched onto the idea your weakest point is your website. The time has come to revamp it. You've done some research online, maybe even chatted with a web developer or two. Now you are moving forward but you're nervous. You're not sure if you're forgetting something. This is where we come in. Today, we will be sharing the top 3 things to know when building your first website. Top 3 Things To Know When Building Your First Website 1.  Your website needs relevant images for your brand We've mentioned before the power images have on a...

Like you, we want to grow. We want to provide the best product and services, continue to learn and always push ourselves to be better. The road isn't always clear. In one way or another, you need a mentor(s) to help guide you to growth. When it comes to marketing there is no difference. Today we're going to share simple tips from Steve Jobs that apply to our marketing and yours. Enjoy! Simple Tips From Steve Jobs 1. Tip #1: Pick Up The Phone "Most people never pick up the phone and call; most people never ask. And that's what separates sometimes the people that do things from the people that just dream about them." - Steve Jobs The world we live in is about Tweets and Facebook shares. It's...

Does your website need SEO?  "Last year all we got were reviews and we were ranking. This year, we're doing influencer outreach, content creation, PPC and we're still not on page one. What gives?" I hear this all the time. SEO was so simple before. Add a couple keywords here and there and boom you were ranking. It was so generous. Then search engines like Google cracked the hammer and made everything under the sun a ranking factor. So does your website really need SEO? Keep reading to find out. Does Your Website Need SEO? 1. If You Do Nothing Else, To Win At SEO You'll Need Good Backlinks Backlinks are where it's at. Think of them as brownie points. The more brownie points you get pointing at your website...

Imagine getting endless amounts of traffic without having to pay for it. That is the allure of SEO. Free traffic. And not just any kind of traffic, but website traffic relevant to your brand. Which can only mean one thing for a business owner...

If we lived in a perfect world, this article wouldn't be here. But no matter what, no matter how awesome your service is -- items slip through the cracks. There's an old saying that goes something like this, "Give twenty people in a room a gold brick and one of them will find something to complain about it." The reality is negative reviews happen. There is no escaping it. In order for your brand to grow, you'll need to know how to handle negative reviews. How To Handle Negative Reviews Tip #1: Reply To Negative Reviews With Questions A lot of running a business has to do with customer service. For some, this is an easy skill to have. Others it's an acquired taste. So always remember to ask...

Today's questions comes from a prospect who has heard all the buzz about social media but just isn't sold yet on whether it works or now. One question that popped up was the use of hashtags. Do they work? What are they? Does your brand need them? Do hashtags improve SEO? All great questions that we're about to dive into. Do Hashtags Improve SEO First a little lesson -- hashtags for those who don't know look like this: #Treehouse51ROCKS! A hashtag can be anything you want. The best hashtags are those that are unique to the brand. Some hashtags like #Love #Happy get crazy amounts of search volumes on social media. Meanwhile, other hashtags such as #ThisIsTheBestHashtagEver don't get so much. The reason why generally has to do...

What makes your brand unique? Is it your voice?   Your style?   Your prices?   Why would anyone ever want to work with you?   Let alone buy from you?   These all questions business owners have to be prepared to answer when moving forward. You have to have the capacity to see every angle and try to be a couple steps ahead of the game.   But we both know that's easier said than done.   Well, today I'm going to talk about your gear and how dated gear is costing you revenue. 3 Reasons You're Only As Good As Your Gear Okay, let's get things straight...

We grew up in a world where if you weren't first, you were last. Being number one came with perks. It came with glory. There was that extra pat on your back from your folks. You could walk around school with your head held high knowing that everyone there saw you as number one. How has that changed?   Your website being number one nowadays...

You have prospects poking around your website -- EXCELLENT. But now what? What are they supposed to do? Obviously, you want them to buy into whatever it is you're selling but is that it? What if I told you if have two to three objectives is really the way to go to see long term success?   Would you be interested in learning more simple ways to optimize your marketing and sales funnel?   I hope so, because  today we're going to dive into exactly that. 5 Clever Ways to Improve Your Sales Funnel 1. Upsell   Whether you get a prospect to buy into your offer or not you should be upselling. Look the moment a prospect visits your site they are interested. But there is a ticking clock. They're not going...

I've been wearing different marketing hats for over ten years. One of the biggest objections I see consistently is the value of SEO aka search engine optimization. And it makes sense, most respected SEO Experts will tell you, you won't see SEO Rankings boosts for at least four months. Okay, what happens in the meantime?   It's a hard sell. You have to believe down the line SEO will magically kickstart your business to the next level. Today we're going to dive into why your website requires SEO Servies. Why Does Your Website Require  SEO Services? For those that don't know think of the internet as outer space. Think of websites as planets floating around in space. It's never ending and there's so much content out there it's exhausting. What...

If you want to make a million dollars, hang out with billionaires. Did I just blow your mind? Good. Today we’re going to dive into the other half of life you need to OWN, in order to setup and run a successful brand. This is beyond the office life, this is who you at your core when times are tough and when the days are great. Let’s get into it. 4 Reasons Why You Need to Cuss Like A Billionaire 1.   Who Are The 5 People In Your Network? Your go-to group is everything when times are tough, just as much as when times are great. Think about it. When you are at your lowest point and need to vent do you go to a group that lifts you...

Link building is a huge ranking factor in search engines eyes. But the process is tedious. No two ways about it. You have to dedicate hours upon hours creating content, reaching out to webmasters, and trying to sell them on your content all for a link back to your website. It's a tough gig. But it needs to be done. We met with a client recently who asked us about buying backlinks. We felt like the question deserved some spotlight so today we're going to dive into it. Is There Any Danger In Buying Backlinks? YES. Okay cool guys, thanks for stopping by, please remember to like us on Facebook. Just kidding. Let's take a step back to make sure we're all on the same page. Backlinks are links...

You've come this far, why in the world do you need help? Well, the reality is there are a finite number of hours in a day. Although you have found a way to maximize your time, it doesn't exactly mean it's the best use of your time. Imagine have a few extra hours to spend it with your family, clients, on a date. Whatever your vice may be, there comes a time when you seriously need to consider outsourcing. Today we're going to talk about the main signs your brand is ready to outsource. 3 Signs It's Time To Outsource 1. You Work Over 40 Hours A Week It's pretty typical for the work week to last around 40 hours a week. If you're pushing 40 + hours it's...

How the heck can you a small business compete with giant corporations that have billions of dollars ready to spend in advertising? It's crazy right? Well what if I told you there is a way to not only compete but take them out? Would that interest you? Today's post is about effective, actionable, smart marketing tips your small business can do today to knock out the competition and bring in new revenue. 5 Simple Marketing Tips For Small Businesses 1. Have Giveaways It doesn't make sense, you're trying to make money so why give away stuff? The BEST brands in the world give stuff away for free. No strings attached. No pay me later gimmicks. They have contents, select a winner and they get a prize. Why is this effective?...

Are you starting to feel like too much is going on all at once? Success is great and being busy is good but it would appear it comes at a price. Your brand is out of control. Or worse, you're the only one who sees how close it is to having a mind of its own. It's a scary feeling to be the only one to know and not really sure what to do. Well, today we're going to talk about 3 simple ways to scale your business. Hopefully, these tricks will help put your mind at ease and not end up being a bandage on a shotgun wound. 3 Ways To Scale Your Business 1. Take On Fewer Clients   There comes a time where you can't handle more...

Recently I had lunch with a prospect and we spent a good chunk talking about past marketing efforts and the future for their brand. The prospect had some knowledge about SEO and PPC but not enough to optimize their results, budget or time. That's why they hit us up. We got to talking and a question, which is better, SEO or PPC? Today we're going to the pros and cons and answer that for you lovely people. What Is Better, SEO or PPC? 1. The #1 Pro Of SEO A)   SEO Lasts SEO in like going to college. You have to study, take a lot of tests, do some legwork but after a semester, you'll get rewarded. You'll have recognition from your peers, family, even outsiders who will give you...

You may be asking yourself how the heck can you possibly compete with the guy down the street? They have a huge team. They have a crazy marketing budget. They're are freaking parts to their product that are designed just a little bit better than you. It happens. There is no shame in this.   And it doesn't mean you're out of the game. Today I'm going to share with you one marketing feature that if done consistently, will help you capture crazy amounts of leads. What is this secret sauce? YouTube. The Power Of YouTube By now you've all heard and know visuals are far more powerful than words. Let's be real, people hate reading. This is a no brainer. But how the heck do you make a...

Thanks to the internet brands rarely need to start from square one. They can do a quick Google search and see how the big boys like YouTube, Facebook, Nike, etc do it. You might have to know what you're looking for to replicate that level of success but the point remains you don't have to start from zero. Today we're going to talk about the best business trends and hopefully, by the end of the article, you'll have an idea of what you can leverage today to stand out from the crowd. What Are The Best Business Branding Trends? 1. Risk Takers   Brands that think outside the box are the ones that get the most attention. You don't have to do something crazy to be unique. You need to...

At the end of the day, you need to put food on the table. Your family is counting on you. Your coworkers are looking at you. Gray hairs are popping out left and right because you know what's at stake. You need to convert or else you could easily end up on the street. It's not a fun feeling. Not at all. Today I'm going to share with you the value of FREE offers. I know, I know I pretty much just said you're running a business so why the heck would you give anything away for free? You may be surprised the revenue being free will bring to your doorstep. 5  Reasons Why You Should Have Free Offers 1. Free Offers Hook Your Customers Put free in front of...

To be truly successful you need to be ubiquitous.   Prospects should see your brand when they pop open their inbox, your presence should be felt in direct mail pieces, you should be leveraging PPC, and let's not forget social media. Every brand needs to be on social media. But there is one platform we will be targeting today -- Twitter. You've no doubt heard of it. But what is all the fuss about? Today I'm here to tell you Twitter's days are numbers AND you still need to be on it. I know, damn right? Nothing but tough marketing news today. What Is Twitter? Okay for those who don't know Twitter is a social platform where people "Tweet" their status. Think of Tweets as text messages. The idea...

Before you rule the world you should be rockstars at home. I mean that in every sense of the word. Where a lot of brands fall short is going mainstream too quickly. They throw a huge net across the US and expect results. This isn't easy to do. It's not impossible. It's just not easy guys.   A better way is to rank locally then after you dominate that area go mainstream. But how the heck does Google determine your local ranking? Excellent question! Today we're going to dive into the answers. How Does Google Determine My Local Ranking? If you haven't already done so please check out our guide section on our website. We have a crapload of guides that dive into heavy topics like this you will...

Nothing pisses me off more than seeing money wasted. Unfortunately, it happens every day. In almost every line of business. Even so, watching small businesses burn through cash hurts my heart. I have mad respect for the entrepreneurs out there. Treehouse 51 is founded on the idea of making your own way and doing things yourself. So I repeat I respect that drive. Today we're going to share the 5 most common ways small business owners waste their marketing dollars. Please, if you know someone who this might apply to, share it with them. Save them a couple bucks. 5 Ways Small Businesses Waste Marketing Dollars 1. Putting Too Much Faith In Social Media You NEED to be on social media. It will boost your SEO. It will give...

Yesterday we discussed realistic expectations on your SEO (---->Read SEO Ranking Expectations Here), so it makes sense for us to dive into what to do after you are ranking in major search engines like Google. First off, congrats on getting this far, we both know it wasn't easy and a lot of time, energy, and no doubt money got you here. But now that you're here, what's next? Do you even need SEO anymore? How long are you going to be on page one of   a Google Search? Keep reading and find out. What To Do After You Are Ranking 1.   Amp Your Marketing   The moment you start ranking, actually weeks before it looks like you will start ranking you need to get ready to amp up every part...

One of the most common questions our crazy cool boutique ad agency hears is, "How long does SEO take to work?"   SEO is such a mythical thing. It's not like designing a website, with that we design it and the client sees the final product almost instantly. There is that visual gratification factor you can't ignore.   With SEO it's a different story.   Today we're going to dive into setting realistic expectations for your SEO Strategy. How Long Does SEO Take To Work? A lot of agencies will say anywhere between 4-6 months before you start seeing results. 4-6 months is a long time to commit to something you don't know is working or not. Let's look at why this is the case. 1. Look At Your Niche A couple factors...

Think about your last marketing campaign, how did it do?   Were conversions high?   Is your marketing team still talking about how effective the parts were to execute the plan?   Did you use emotion?   Maybe you should.   I've personally have been advocating the use of emotion for years to increase brand conversions. But what the heck does that actually mean?   Does that mean slapping a picture of a puppy on an ad and thinking you touched an emotional cord? Well...

Draaaaaaaaaama. It's everywhere. Even when things are good for some reason there is always that one thing lurking in the back of a co-worker's mind waiting for the most inconvenient time to explode.   It happens in almost every work environment. Now that I think about it, dealing with jerk offs almost feel like a part of life. From the idiot co-worker to the guy at the beach kicking sand your way. There's no escaping it. But how the heck do you deal with these types of people without breaking any laws. See what I did there? I thought you'd appreciate that. How To Deal With Jerk Offs In 3 Easy Ways 1. Kill Them Kill them symbolically. Don't actually kill anyone guys. Kill your expectations of them. Sometimes the...

We're going to piss off a lot of Grammar Nazi's today but I'm here to tell you to forget them because what I'm about to share with you will increase eyes on your website. It has to do with spelling. Remember back in third grade how much your teacher pushed you to spell every word correctly? Well, today I'm here to tell you why spelling doesn't mean jack in the world of SEO. This is a gray hat SEO trick that if you do it right will boost your website traffic. You ready to get schooled? 3 Reasons You Should Stop Caring About Spelling 1. Customers Misspell If you were to create a PPC Campaign via Google Adwords (these are the ads you see whenever you do a Google...

Even if for some ungodly reason you don't decide to use Treehouse 51 as your go-to marketing team we still can't stress enough the importance of having a marketing team. Invest in this because the right group of people will bring you crazy revenue. With that said, the wrong group will cost you a ton of cash. It's a fine balance that's why today we're going to talk about the 3 most common things your marketing team won't tell you. 3 Things Your Marketing Team WON'T Tell You 1. More Content Doesn't Mean Better Results Thanks to places like Hubstop the trend marketers often lean toward is creating content. They even go as far as saying, "Creating Great Content." And like that, all of your problems are solved, right?...

Victory. Sweet victory. They type of win you brag about for weeks during happy hour with your team. We both know it wasn't easy to get there. We both know there's always a chance this feeling won't last. How do you motivate your team to continue to deliver great work? No man is an island. We need each other. Honestly, working together always produces better results. Hands down. But what happens when your team doesn't feel it anymore?   What happens when they lose that spark? What do you do? 3 Ways To Motivate Your Team 1. Pay Them What They're Worth Unfortunately, my addiction to cheap orange soda won't keep the lights on. If you want me to stay happy you need to cough up a fair amount of...

What motivates you? Is it money? Rent? Ego? What is your why that pulls you out of bed every day? You need one. And not just any kind of why you need a BIG ENOUGH why or I guarantee whatever you are doing will fail. How Does Your Why Impact Your Business Understanding your data will always point your business North. Every campaign, upgrade, marketing strategy that you and your team talk about needs a why. Our Agency has met with so many companies who do the same thing over and over again because that’s all they’ve ever done. Perfect example… I've had a crapload of marketing gigs.   One marketing jobs was within the financial and insurance industry. Every year, like clockwork, this company would release campaigns to their...

You've heard about the need to create content. There are so many forums out there saying if you just create content, prospects will come to you. And you being the whiz kid you are invested in creating valuable content. Kudos to you. Somewhere along the way you read about Ebooks. You may have even downloaded a couple in your time. Today we're going to review the ins and outs  of Ebooks and hopefully, by the end, you'll know whether or not Ebooks are right for your brand. What Is An Ebook?   For those who don't know, Ebooks are digital PDF's generally over one page long. I've seen them over seventy pages long and I've seen them only two pages long. Size doesn't seem to matter. The idea behind Ebooks...

Marketing at its core is about word of mouth value. Whether that's a Facebook ad, YouTube video, direct mail piece it does not matter. Marketing is all about sharing XYZ in the attempt that prospects will not just opt into your offer but share it with others. Every marketing plan we come up with has the very least two objectives to every step we execute. This ensures higher conversions. Today we're going to talk about an old school marketing technique -- cold calling. You Should Be Cold Calling 1. Pick Up The Phone   Yes, you should be cold calling. You're hearing this advice coming from a Premium Ad Agency. This doesn't mean every day pick up the phone and dial. It doesn't even mean all day cold call. It...

You're doing everything from TV Ads, to direct mail but you're still not getting the results you want. You heard about email marketing, you put together a campaign and are moments away from launching. This is when you start thinking what should you expect to see from your email campaign? You set benchmarks and goals but realistically what the hell is going to happen once you push send. Today we're going to share some shocking not very well known email marketing stats. 5  Shocking Email Marketing Stats 1. Over 70% Of Businesses Use Email Marketing You are not alone. Check your spam to double check this stat. Back in 2014 a bunch of surveys were released all suggesting that over 70% of businesses in America are using email marketing or...

Life has a way of taking over as we're busy making plans. We think we have it all figured out. And then there are moments when we don't know what's going on. We've all felt like this. We've all thought about quitting at some point or another. Today we're going to talk about strategies to lift you out of this funk. This post is inspired by a reader of our in San Fransisco who has had some up and downs with their business and was looking for a way to stay the course. 3 Things  To Do When You Feel Like Quitting 1.   Quit You heard what you heard. Sometimes the best medicine is to walk away. Sometimes you feel like quitting because it's just too damn much and your...

Ever do a Google search, like EVER in your entire life? Were you ever curious to know how Google pulled up so much information about your string of keywords? It's pretty damn amazing if you think about. At our fingertips, we have a world of information that would take a three lifetimes to comb through.   If you own a business you've probably wondered at one point of another why certain searches pop up and your don't. Today we're going to talk about the future of the web in a way that is groundbreaking. It has to with A.I. running search engines. What Is RankBrain?   In an attempt to give users a better experience on Google, Google has been working on some pretty high tech software.   One of them...

We live in a visual world. Let's face it, a story will never touch us as quickly as an image. The perfect design will leave you wanting more. It will be ingrained in your brain for a lifetime. The biggest tip I want to encourage you to consider with your brand is a visual User Interface aka UI. There are so many dated platforms out there and one of the oldest looking platforms is Google Adwords. You may have used it or heard of it when setting up a PPC campaign. Today we're going to give you some history and tell you about a major upgrade coming down the pipeline. What Is Google Adwords?   Google Adwords is where Pay-Per-Click campaigns are managed. PPC Campaigns are used to attract...

The future of marketing isn't direct mail, Facebook ads, PPC Campaigns, it's interactive content.   Just this year March 2016 a new medium is being rolled out to the public that will reshape what we know about marketing. It's an immersive form of interactive content.  It's Virtual Reality. Today we're going to talk about this platform means to your brand and it will evolve. What Is Virtual Reality? We're living in such an exciting time and VR is such a unique platform that we are seriously considering investing huge money into a VR company ourselves. That's how much we believe in it. But what is it? Imagine being in your living room after a long day of work, shutting your eyes for just a moment, then opening them and finding your...

Do you know what the Nike Logo represented when it first came out? Nothing. Absolutely nothing. It wasn’t established. It wasn’t well known. It was just a checkmark. In fact, it wasn’t until years later the designer of that logo actually received some stock in Nike for creating it. True story. And now here you are, either with a logo or thinking of designing a logo. There are a couple questions to ask when designing your logo to make sure you get the best possible result. Keep reading to find out what...

Do you like saving money? Because we LOVE saving money. Today’s article will dive into dedicated servers VS cloud hosting. Which one is right for your business? One is grounded in the old ways of the web, the other is the mysterious cloud. What our team advises clients to look into will save you thousands of dollars. You ready? What the heck is hosting? First the basics. You have a website. It’s a template. Think of this as a file. The file needs to be stored somewhere. That’s where hosting comes in. Every website is stored on some type of hosting aka filing cabinet. When visitors do a web search and come across your brand and decide to click inside they are essentially opening this filing cabinet where your...

One of the very first things I do when I wake up and go to bed is check my cellphone. I make sure any unanswered text messages have the very least a cool emoji. I leave myself reminders to any unanswered emails that need my attention. I jump on social media and make sure to like at least 1 post — it’s good karma guys. This routine isn’t just mine. Millions of consumers have the exact same pattern. Having a mobile marketing strategy isn’t a nice wish-list item anymore, it’s a must-have for your business. Mobile Marketing Tips 1. Over 80% of Smartphone Owners will check their cell phone within 15 minutes of receiving a text message. Imagine having a killer deal you know would boost sales if only...

When I say BEST BOSS -- who comes to mind?   Have you been fortunate to find a boss that inspires you? Values your time? Sees your talent? Or are you still looking for that dream boss you that will make you feel like part of a team? The reality is there are a lot of crappy bosses out there. They lack honesty, integrity, authenticity, the list goes on and on and on. You can't blame them. Being a boss is hard work. It's unknown ground. It's not like you can really go to school for that. Plus some bosses have bosses of their own. All these personalities impact work life. With that said, today we're going to share the top things respected bosses do every day. Top...

Thanks For Visiting! Make Sure To Grab Your Promo Code For 65% Off Setup On Our Optimized Server.

You can share this promo code with a friend or use it for your website. Either way, expect a BLAZING FAST WEBSITE.

  • Optimized Server For SEO
  • Dedicated & Shared IP Options
  • Unlimited Desk Space Starting At 10 GB
  • Flexible Plans To Meet Your Hosting Needs
  • Hosting That Is 3 Times Faster Than Your Average Server
Close this popup

LIMITED SPECIAL. 65% OFF SETUP ON OUR OPTIMIZED SERVER

This special is good up to 1 year. Do NOT wait to get your promo code this offer may not be here tomorrow. Use this offer with your next marketing push.

Thanks For Visiting! Make Sure To Grab Your Promo Code For 65% Off Setup On Our Optimized Server.

You can share this promo code with a friend or use it for your website. Either way, expect a BLAZING FAST WEBSITE.

  • Optimized Server For SEO
  • Dedicated & Shared IP Options
  • Unlimited Desk Space Starting At 10 GB
  • Flexible Plans To Meet Your Hosting Needs
  • Hosting That Is 3 Times Faster Than Your Average Server
Close this popup

LIMITED SPECIAL. 65% OFF SETUP ON OUR OPTIMIZED SERVER

This special is good up to 1 year. Do NOT wait to get your promo code this offer may not be here tomorrow. Use this offer with your next marketing push.