Close

For The Best User Experience Access The Website Via Chrome

 

Author: Treehouse 51

Facebook is coming out with new features every other month it feels like and one of it's hottest new marketing items are Facebook Lead Ads. After having a few conversations about this new Facebook Marketing Tool and realizing not much info is out there we decided to create the Ultimate Guide to Facebook Lead Ads. We're giving away this info for FREE. Why for free? Because at the end of this article we're going to sell you a Million Dollar Home!!! Just kidding. What The Heck Are Facebook Lead Ads?   We are living in the era of newsletters and email drips. Facebook Lead Ads shows prospects an ad, then collects their data in ONLY 2 CLICKS. All they have to do is see your product and BAM! If...

Recently we met with a prospect and got into talking about Google Ranking Factors. The conversation got so in depth we figured why not share an updated list of Google Ranking Factors. This list has 200 items Google looks at when determining the value of your website and SEO Ranking. The list is no special order. It's comprised of online articles / research, videos, experience, etc.   It covers every ranking factor we could think of as of today. The thought behind this, the more items you can check off the higher your ranking will be. The Ultimate Google Ranking Factor List 1.   Age of Your Domain Websites that have been online longer have more punch then newbies. 2.   Keyword Appears in Top Level Domain Keywords use to be everything, but the...

Today we're going to talk about the raddest CTA's (Call to Actions) your brand should be using. These CTA's stand out from the herd of millions of others because they have high conversion rates. The big boys like Pepsi, YouTube, Facebook all of them leverage these CTA's to drive web traffic, leads, and sales into their funnel. There is no reason your business, big or small can't leverage this too. Ready to dive into some marketing tips the pros are using? Good. Top 10 Best Call To Actions For those that aren't too familiar with CTA's, it's basically a tag / string of words that asks prospects to do something. The most effective tags are simple, clear and catchy. For the third part being catchy, it often works...

Facebook may be the largest social platform out there, but Instagram continues to kill it in engagement. This is huge not just for increasing brand awareness but also boosting your SEO, driving sales, and becoming a force within your niche. But are you taking advantage of Instagram Ads? This guide covers how to setup Instagram Ads, what metrics to follow (and how to setup those up) and a few more tips to get you off and running. We highly recommend marketing on Instagram if you haven't done so already. The potential reach and possibilities are extraordinary. The Ultimate Guide To Instagram Ads STEP 1: Login Into Your Facebook Page You're looking for "Settings" in the upper right-hand corner. STEP 2:   Connect Instagram Account Once inside scroll down to "Instagram Ads" and...

What makes your brand unique? Is it your voice?   Your style?   Your prices?   Why would anyone ever want to work with you?   Let alone buy from you?   These all questions business owners have to be prepared to answer when moving forward. You have to have the capacity to see every angle and try to be a couple steps ahead of the game.   But we both know that's easier said than done.   Well, today I'm going to talk about your gear and how dated gear is costing you revenue. 3 Reasons You're Only As Good As Your Gear Okay, let's get things straight...

We grew up in a world where if you weren't first, you were last. Being number one came with perks. It came with glory. There was that extra pat on your back from your folks. You could walk around school with your head held high knowing that everyone there saw you as number one. How has that changed?   Your website being number one nowadays...

You have prospects poking around your website -- EXCELLENT. But now what? What are they supposed to do? Obviously, you want them to buy into whatever it is you're selling but is that it? What if I told you if have two to three objectives is really the way to go to see long term success?   Would you be interested in learning more simple ways to optimize your marketing and sales funnel?   I hope so, because  today we're going to dive into exactly that. 5 Clever Ways to Improve Your Sales Funnel 1. Upsell   Whether you get a prospect to buy into your offer or not you should be upselling. Look the moment a prospect visits your site they are interested. But there is a ticking clock. They're not going...

True marketing at its core is original, branded, has a voice. It stands out because prospects, family, friends they go out of their way to talk about it. Getting to this stage can be daunting at first. But there's one proven marketing secret that can separate your brand from the crowd -- it's newsletters. You've seen them before and probably are signed up for a few of them. Have you ever thought about setting one up for yourself?   Today we're going to discuss why you should consider setting up a newsletter for your brand. Why Use A Newsletter 1. It's Easy Data If you have all the money in the world you can buy anything you want. But if you don't have access to all that mulla you need...

The point of a landing page is to funnel prospects into your marketing and sales funnel. Ideally, this landing page is optimized for the best possible results you can have. In most cases, there is room for improvement. Nothing wrong with that folks. The best part about marketing is the ability to tweak, modify and convert.   Landings pages are one part of your marketing funnel you should consistently be monitoring and trying to improve. Today we're going to talk about how you can squeeze more value out of your landing pages. 3 Ways To Squeeze More Value Out Of Your Landing Page 1. Use What's Already Working   Landing pages are the way to go for focused messages, but what about the content you already have?   If you jump on...

Good evening people of Orange County, California! Today we have a special request from a fellow reader and fan of Treehouse 51. They asked us, "Can you tell me about Grey Hat SEO Tactics?" Not only are we going to share Grey Hat SEO tactics you can leverage TODAY, we're going to let you in some pro marketing tips you are probably NOT  aware of. 5 Gray Hat Seo Tactics You Can Use Today   1. Domain Squatting   Link building is up there in one of the best things you can do to try traffic and increase your website value. But it's really tedious. One thing you can find success in is buying old expired domains that relevant to your niche. You're going to need around 40 of these links to...

I've been wearing different marketing hats for over ten years. One of the biggest objections I see consistently is the value of SEO aka search engine optimization. And it makes sense, most respected SEO Experts will tell you, you won't see SEO Rankings boosts for at least four months. Okay, what happens in the meantime?   It's a hard sell. You have to believe down the line SEO will magically kickstart your business to the next level. Today we're going to dive into why your website requires SEO Servies. Why Does Your Website Require  SEO Services? For those that don't know think of the internet as outer space. Think of websites as planets floating around in space. It's never ending and there's so much content out there it's exhausting. What...

Who has time to sit down and write an email nowadays? Okay, well most of us have a few minutes to draft at least a hello message here and there. But when it come to business email automation is the way to go. It requires some hard work and planning upfront but the payoff speaks for itself. It's pennies on the dollar and a proven way to stay on the minds of leads and leverage remarketing. But when do you send an email? What type of email triggers are the best ones? Let's find out. The 7 Best Email Triggers 1. Intro Message Whenever someone signs up for your product, newsletter, online app, whatever it may be an intro message should follow. The norm is to fire off this...

Today we are going to talk about one of the most desired Black Hat SEO mistakes brands make. It involves buying FAKE Facebook likes in bulk. We've all seen this on social media. You're clicking around and see a mom-and-pop shop that's been open for only a week but has over 10,000 likes. How did they do it?   With those types of likes, they must be making big bucks right? Wrong. I'm going to explain to you why buying Facebook likes actually hurts your brand. 3 Reasons  Why Buying FAKE Facebook Likes Is Retarded 1. You Can't Make Money Off Of Bots Most of the time when fake Facebook likes are purchased they are done so in bulk and delivered within 3 days on average. The effect is a huge...

We are coming back today with another installment of OC, Weekly SEO tips.   This one comes after we meet with a prospect who asked us what they could be doing today to improve their business for tomorrow. We hear this a lot. Some brands want to do marketing but are not sure where to start. They don't know where to focus their energy on. Today we're going to share some quick and easy SEO Tips you can execute today and with a little luck see results tomorrow. 7 Quick And Easy SEO Tips For Small Businesses 1.   Launch A Blog What I love about blogs is the lifespan. They exist for as long as the website is online. Which means one article you spent an hour writing has the...

If you want to make a million dollars, hang out with billionaires. Did I just blow your mind? Good. Today we’re going to dive into the other half of life you need to OWN, in order to setup and run a successful brand. This is beyond the office life, this is who you at your core when times are tough and when the days are great. Let’s get into it. 4 Reasons Why You Need to Cuss Like A Billionaire 1.   Who Are The 5 People In Your Network? Your go-to group is everything when times are tough, just as much as when times are great. Think about it. When you are at your lowest point and need to vent do you go to a group that lifts you...

It's surprising just how many new tools and features Facebook releases in what feels like every other month. It's clear they have no intentions of slowing down. But with expansion comes the inevitable tools and features that get lost in development. Today we're going to dive into some pretty cool Facebook features you never knew existed. 3 Hidden Facebook Features 1. New Messages Facebook is all about being social. Whether you're in OC, California or making your way down from New York -- Facebook exists to connect people. Or so you would think. What if I told you there was an inbox, a hidden one that probably has at least one message a few months old waiting for you to check?   Do I have your attention yet? Have you ever...

I had the pleasure of chatting with a few Ecommerce website owners and they asked some pretty good questions. Today we're going to dive into 3 ways to rank E-commerce sites. This is actionable stuff you can do right now that will pay off. Now spoiler alert, these tips aren't all easy, free and fast. But they do work. And if you're looking for results this is where you should start. 3 Ways To Rank Ecommerce Sites 1. Maximize Your On page SEO The biggest issue Ecommerce websites have is too much content ie. their products and crappy SEO. For those who don't know, SEO stands for search engine optimization. These are the signals implemented into your website that help prospects find you and your brand rank. Not having these...

Link building is a huge ranking factor in search engines eyes. But the process is tedious. No two ways about it. You have to dedicate hours upon hours creating content, reaching out to webmasters, and trying to sell them on your content all for a link back to your website. It's a tough gig. But it needs to be done. We met with a client recently who asked us about buying backlinks. We felt like the question deserved some spotlight so today we're going to dive into it. Is There Any Danger In Buying Backlinks? YES. Okay cool guys, thanks for stopping by, please remember to like us on Facebook. Just kidding. Let's take a step back to make sure we're all on the same page. Backlinks are links...

You've come this far, why in the world do you need help? Well, the reality is there are a finite number of hours in a day. Although you have found a way to maximize your time, it doesn't exactly mean it's the best use of your time. Imagine have a few extra hours to spend it with your family, clients, on a date. Whatever your vice may be, there comes a time when you seriously need to consider outsourcing. Today we're going to talk about the main signs your brand is ready to outsource. 3 Signs It's Time To Outsource 1. You Work Over 40 Hours A Week It's pretty typical for the work week to last around 40 hours a week. If you're pushing 40 + hours it's...

How the heck can you a small business compete with giant corporations that have billions of dollars ready to spend in advertising? It's crazy right? Well what if I told you there is a way to not only compete but take them out? Would that interest you? Today's post is about effective, actionable, smart marketing tips your small business can do today to knock out the competition and bring in new revenue. 5 Simple Marketing Tips For Small Businesses 1. Have Giveaways It doesn't make sense, you're trying to make money so why give away stuff? The BEST brands in the world give stuff away for free. No strings attached. No pay me later gimmicks. They have contents, select a winner and they get a prize. Why is this effective?...

A lot of hard work got you here. You're days away from launching your first ad campaign but you're not 100% sold your marketing funnel is as tight as it possibly can be. No worries, we're here to help. Today we're going to talk about the 7 most common overlooked marketing steps brands forget to address. 7 Questions To Ask Before Launching Your Ad Campaign 1. Is Your Buyer Persona Defined?    A buyer persona is your target audience. You may know or want everyone within a 20-mile radius to be your target audience, but that is NOT a buyer persona. You need to go deeper than that. You need to think about age, occupation, hobbies, sexuality. The more you paint, the better your targeting will be, which in the...

Are you starting to feel like too much is going on all at once? Success is great and being busy is good but it would appear it comes at a price. Your brand is out of control. Or worse, you're the only one who sees how close it is to having a mind of its own. It's a scary feeling to be the only one to know and not really sure what to do. Well, today we're going to talk about 3 simple ways to scale your business. Hopefully, these tricks will help put your mind at ease and not end up being a bandage on a shotgun wound. 3 Ways To Scale Your Business 1. Take On Fewer Clients   There comes a time where you can't handle more...

Like this, share that, Re-Tweet, Pin it and forget it!   You may not know where exactly your brand should exist on social media but you know one thing for certain, you need to be on social media. Today we're going to save you a lot of time, money and energy by giving away a little free social media consultation to help you decide where you should be spending   your resources on these platforms. It is our intention that after you read this you will know what the best social media site is / are for your brand. Alright, let's get to it! What Is The Best Social Media Site For Your Brand? 1.   Facebook Over 1.19 billion monthly users worldwide are on Facebook. It is a beast. In terms...

Recently I had lunch with a prospect and we spent a good chunk talking about past marketing efforts and the future for their brand. The prospect had some knowledge about SEO and PPC but not enough to optimize their results, budget or time. That's why they hit us up. We got to talking and a question, which is better, SEO or PPC? Today we're going to the pros and cons and answer that for you lovely people. What Is Better, SEO or PPC? 1. The #1 Pro Of SEO A)   SEO Lasts SEO in like going to college. You have to study, take a lot of tests, do some legwork but after a semester, you'll get rewarded. You'll have recognition from your peers, family, even outsiders who will give you...

At Treehouse 51 we're all about spreading value and giving marketing tips, secrets, tricks all away.   We believe in providing value above all else. Which beings us to this post. We were chatting with a prospect who makes a living being a dentist. During our conversation, they shared with us the lack of resources out there for a dentist to use in their marketing. We thought we'd create a post sharing some actionable online marketing tips for Dentist you can execute today. Online Marketing For Dentist 1. Optimize Your Office For Local It never fails but we see SO MANY websites that fail to optimize their website for local searches. Here's why you want to take the time to do this -- prospects are searching for your niche "Local...

You may be asking yourself how the heck can you possibly compete with the guy down the street? They have a huge team. They have a crazy marketing budget. They're are freaking parts to their product that are designed just a little bit better than you. It happens. There is no shame in this.   And it doesn't mean you're out of the game. Today I'm going to share with you one marketing feature that if done consistently, will help you capture crazy amounts of leads. What is this secret sauce? YouTube. The Power Of YouTube By now you've all heard and know visuals are far more powerful than words. Let's be real, people hate reading. This is a no brainer. But how the heck do you make a...

We live in a world where if we didn't have what we wanted by yesterday it's already too late. This is what I call the Twitter-Verse. Things need to happen and things to happen FAST. Telling someone it could take possibly four to six months to rank your website, doesn't fly. Brands want results and they want them now. Today we're going to share some tips on how to make your site rank on Google FAST. 3 Ways To Make Your Site Rank On Google FAST Everything you are about to read is what I would call Grayhat SEO. It's not the best way to something, but it works. If you're in a pinch for whatever reason and you need to see rankings boost, I recommend starting here...

SEO, Search Engine Optimization -- the mythical internet buzz phrase that can make or break your brand. What does it stand for? What is it worth to your business? When is it time to run an SEO Audit? All these are fantastic questions we hear all the time with brands. Today, we're going to dive into learning SEO to the point that not only will you be fluent in SEO lingo but you will know how to perform an SEO Audit on your website. What is SEO?   SEO stands for Search Engine Optimization. Search Engines are web  organizations like Google, Yahoo, Bing (and someday Facebook). They are tools society uses to search the web. The most popular one being Google. What Do Search Engines Expect?   Every search engine has a set...

We live in a world where a three minute video packs more of a punch then a 1,000 word article. Which begs the question, how are you taking advantage of video? Are you on YouTube? Are you considering making the move to YouTube? Are you looking to be successful on YouTube? Am I asking too many questions? Alright, let's dive into it. How To Make A Successful YouTube Channel 1. Partner Up I'll say this a million and one times and people out there still won't hear what I'm dishing out. If you are on social media stop trying to do things alone. Stop posting only about yourself and expecting to see killer results. Yes, you can get amazing results posting only your content. How else did all these...

Good evening world!   Today we are going to share some common things everyone forgets to add in their blogs / articles. These are the top things brands always forget. By the end of this article take a look at the articles you are creating and make sure you can check these off your list. If you do, it will not only improve engagement across the board but also help with your SEO Rankings. Gotta love SEO right? Alright, let's dive into 3 things you forgot to do to your blog. 3 Things You Forgot To Do To Your Blog 1. Internal Link(s)   The internet is a funny place. You can create content, spend money on ads, network it up, but link building is still a powerful way to increase...

HOW TO INCREASE YOUR WEBSITE RANKING Does ranking even matter anymore? It's such an old-school marketing term but businesses pay BIG BUCKS to rank for keywords. Here's the thing ranking matters to point. It'll improve your SEO, help you capture new leads, and in theory bring in new revenue. But you need to understand how ranking works at its core or you'll miss out on opportunities. Today we're going to discuss some fresh actionable marketing strategies you can leverage in your next marketing campaign to rank your website. RELATED MARKETING VIDEO: Watch this video on How To Drive FREE Website Traffic.  ...

HOW DOES SEO WORK? Search Engine Optimization -- you've heard about it, but the hell is it actually about? You're thinking of spending months on an SEO campaign and to be honest you're not even sure what to expect. Well today we're going to breakdown SEO so you at least know the fundamentals. RELATED MARKETING VIDEO: Watch this video on Common SEO Mistakes....

Thanks to the internet brands rarely need to start from square one. They can do a quick Google search and see how the big boys like YouTube, Facebook, Nike, etc do it. You might have to know what you're looking for to replicate that level of success but the point remains you don't have to start from zero. Today we're going to talk about the best business trends and hopefully, by the end of the article, you'll have an idea of what you can leverage today to stand out from the crowd. What Are The Best Business Branding Trends? 1. Risk Takers   Brands that think outside the box are the ones that get the most attention. You don't have to do something crazy to be unique. You need to...

HOW TO FIND NEW KEYWORDS You know keyword research is important but where the hell do you begin? If you think doing the same old basic Adwords research will help -- YOU'RE WRONG. Your competition uses that tool how is it supposed to help you find new opportunities? If you want to find NEW Keywords that drive traffic you need to think outside the box. RELATED MARKETING VIDEO: Watch this quick video on Inbound Marketing.  ...

At the end of the day, you need to put food on the table. Your family is counting on you. Your coworkers are looking at you. Gray hairs are popping out left and right because you know what's at stake. You need to convert or else you could easily end up on the street. It's not a fun feeling. Not at all. Today I'm going to share with you the value of FREE offers. I know, I know I pretty much just said you're running a business so why the heck would you give anything away for free? You may be surprised the revenue being free will bring to your doorstep. 5  Reasons Why You Should Have Free Offers 1. Free Offers Hook Your Customers Put free in front of...

To be truly successful you need to be ubiquitous.   Prospects should see your brand when they pop open their inbox, your presence should be felt in direct mail pieces, you should be leveraging PPC, and let's not forget social media. Every brand needs to be on social media. But there is one platform we will be targeting today -- Twitter. You've no doubt heard of it. But what is all the fuss about? Today I'm here to tell you Twitter's days are numbers AND you still need to be on it. I know, damn right? Nothing but tough marketing news today. What Is Twitter? Okay for those who don't know Twitter is a social platform where people "Tweet" their status. Think of Tweets as text messages. The idea...

Before you rule the world you should be rockstars at home. I mean that in every sense of the word. Where a lot of brands fall short is going mainstream too quickly. They throw a huge net across the US and expect results. This isn't easy to do. It's not impossible. It's just not easy guys.   A better way is to rank locally then after you dominate that area go mainstream. But how the heck does Google determine your local ranking? Excellent question! Today we're going to dive into the answers. How Does Google Determine My Local Ranking? If you haven't already done so please check out our guide section on our website. We have a crapload of guides that dive into heavy topics like this you will...

Nothing pisses me off more than seeing money wasted. Unfortunately, it happens every day. In almost every line of business. Even so, watching small businesses burn through cash hurts my heart. I have mad respect for the entrepreneurs out there. Treehouse 51 is founded on the idea of making your own way and doing things yourself. So I repeat I respect that drive. Today we're going to share the 5 most common ways small business owners waste their marketing dollars. Please, if you know someone who this might apply to, share it with them. Save them a couple bucks. 5 Ways Small Businesses Waste Marketing Dollars 1. Putting Too Much Faith In Social Media You NEED to be on social media. It will boost your SEO. It will give...

Goodmorrow people of the web!   Today we're going to share the importance of simply having a powerful click through rate aka CTR.   A lot of you reading this probably have no idea what this is or the importance of a killer CTR. Today we're giving away industry tips in what could easily turn into a OC Weekly SEO Hack, Tips, and Tricks marathon.   Sit back and enjoy guys. CTR? Simple CTR Cheats    Like I said above CTR stands for Click Through Rate. This is when a prospect visits your website and clicks around. Simple right?   Only recently has the importance of this skyrocketed.   Search engines like Google pay attention to your CTR.   Low CTR's equal low Google rankings. Are you seeing the importance now? High CTR's means...

Yesterday we discussed realistic expectations on your SEO (---->Read SEO Ranking Expectations Here), so it makes sense for us to dive into what to do after you are ranking in major search engines like Google. First off, congrats on getting this far, we both know it wasn't easy and a lot of time, energy, and no doubt money got you here. But now that you're here, what's next? Do you even need SEO anymore? How long are you going to be on page one of   a Google Search? Keep reading and find out. What To Do After You Are Ranking 1.   Amp Your Marketing   The moment you start ranking, actually weeks before it looks like you will start ranking you need to get ready to amp up every part...

One of the most common questions our crazy cool boutique ad agency hears is, "How long does SEO take to work?"   SEO is such a mythical thing. It's not like designing a website, with that we design it and the client sees the final product almost instantly. There is that visual gratification factor you can't ignore.   With SEO it's a different story.   Today we're going to dive into setting realistic expectations for your SEO Strategy. How Long Does SEO Take To Work? A lot of agencies will say anywhere between 4-6 months before you start seeing results. 4-6 months is a long time to commit to something you don't know is working or not. Let's look at why this is the case. 1. Look At Your Niche A couple factors...

Think about your last marketing campaign, how did it do?   Were conversions high?   Is your marketing team still talking about how effective the parts were to execute the plan?   Did you use emotion?   Maybe you should.   I've personally have been advocating the use of emotion for years to increase brand conversions. But what the heck does that actually mean?   Does that mean slapping a picture of a puppy on an ad and thinking you touched an emotional cord? Well...

Draaaaaaaaaama. It's everywhere. Even when things are good for some reason there is always that one thing lurking in the back of a co-worker's mind waiting for the most inconvenient time to explode.   It happens in almost every work environment. Now that I think about it, dealing with jerk offs almost feel like a part of life. From the idiot co-worker to the guy at the beach kicking sand your way. There's no escaping it. But how the heck do you deal with these types of people without breaking any laws. See what I did there? I thought you'd appreciate that. How To Deal With Jerk Offs In 3 Easy Ways 1. Kill Them Kill them symbolically. Don't actually kill anyone guys. Kill your expectations of them. Sometimes the...

We're going to piss off a lot of Grammar Nazi's today but I'm here to tell you to forget them because what I'm about to share with you will increase eyes on your website. It has to do with spelling. Remember back in third grade how much your teacher pushed you to spell every word correctly? Well, today I'm here to tell you why spelling doesn't mean jack in the world of SEO. This is a gray hat SEO trick that if you do it right will boost your website traffic. You ready to get schooled? 3 Reasons You Should Stop Caring About Spelling 1. Customers Misspell If you were to create a PPC Campaign via Google Adwords (these are the ads you see whenever you do a Google...