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Author: Treehouse 51

Your website is live and you want to feature an icon in the menu tab. Watch this video to learn how to add an icon with text to a Wordpress menu, also how to just have an icon in the menu - a popular request from WooCommerce websites. Code In Video: (add a bracket here) i class="menu_icon fa-cart-plus fa"(add a bracket here) (add a bracket here)i(add a bracket here)....

In a perfect world, you never touch the code on your live site - but that's not reality. In this Wordpress Tutorial, we walk you through how to set up a testing environment for your Wordpress site for FREE. You'll walk away with a review on Pantheon Hosting, how to setup Wordpress Websites quickly and easily, how to create a testing environment for your site, and have a new resource to leverage in your development projects....

We're always striving to grow, learn and top ourselves. For past ten months or so, we've been working on The Bug Squasher - a new tool that streamlines communication between website owners and team members. We've gotten a lot of buzz and excitement about this new tool - it's been featured in Forbes, Podcasts, and even a national radio show. The Bug Squasher - is a powerful bug tracking software that gives teams the ability to quickly diagnose site issues with just a click. That's just to start - on the backend you can assign these bugs to your team and even share reports with your clients. The above video is a "funny / lightmarketing"  piece we created that has gotten over 20,000 views on YouTube. On The...

Tesla Model 3 Review - 10 Things You Forgot To Ask For my 32nd birthday, the Wifey surprised me with a Tesla Model 3 for the day. We drove that beast through Malibu and along the way discovered some features we didn't know about or thought to ask about. As a result, we decided to put together this little fun video highlighting Tesla's Model 3 and SPOILER ALERT - WE LOVED IT! The car is like a smart, sleek phone. If you have the chance to take one out for a joy ride - please do :) Elon -- keep up the innovation brother! I see why you spend zero dollars on marketing. Wifey - thank you so much - I love you more and more every day....

How To Access Adwords Remarketing Tag Lower your CPC and increase your ROI with Adwords Remarketing. The gist -- leverage your own website traffic (leads that have already shown interest in your brand) and market to them. It may not lead to an immediate sale, but if you market just right and they convert, you'll find your cost per acquisition will lower. Watch this video to learn how to access your Adwords Remarketing Tag!...

How To Find EASY Opportunities In Adwords Don't waste your PPC budget. Watch this video to find easy opportunities in Adwords to save money, lower your CPC and capture more leads! This is a quick and easy solution you can leverage in your next PPC marketing campaign whether it be in Newport Beach or anyone else....

How To Create A Wordpress Backup When is the last time you made a backup of your Wordpress website? Hopefully, within the last 45 days. If not, watch this quick Wordpress Tutorial on how to manage your website and create a backup quickly....

How To Save Money In Google Adwords - Newport Beach PPC Management Tip It's very easy to burn through your AdWords budget if you aren't using best practices and even then Google Adwords is set up in a way that confuses the novice user. In this PPC Management Tutorial, we show you an effective and easy way to lower your PPC Costs and ideally up your conversions....

How To Setup Wordpress Woocommerce Cart & Checkout Page Woocommerce has proven to be a well-rounded and robust system to sell products easily, but setting up a Woocmmerce Cart Page and even checkout page has proven to be a challenge for some. In this How to video we share some quick steps to setup your Wordpress Woocommerce pages fast....

WHY WE HATED RAYBAN FOR WEEKS! Ray-ban is easily a multi-million (if not billion) dollar company. There's no way they would take a shortcut when it comes to marketing right? RIIIIGHT? Well, for the past few weeks we've seen an increase in lazy marketing that pushed us to do some digging what we found was Ray-Ban being a victim of lazy marketing. Watch this video to learn the whole story and implement some methods to protect your website....

6 Easy Steps To Testing Wordpress PHP 7.2 & Creating A Local Dev Environment If you're looking to upgrade your Wordpress PHP this video walks you through the steps to see if your site could handle the upgrade. (SPOILER ALERT: This will increase your website speed by over 30%!!!) Learn how to: 1. Check your Wordpress PHP Status 2. Create a backup of your website 3. Create a local testing environment for your website 4. Access testing environment of dev website 5. Import backup files into dev local site 6. Test to make sure it all works! Video Links To Know: 1. Local - local.getflywheel.com 2. Updraft Plus - https://wordpress.org/plugins/updraft...

HOW TO ADD TRACKING CODES ON YOUR WEBSITE Watch this how to video brought to you by Treehouse 51 to learn how to add tracking codes on your Wordpress Website. LINKS TO KNOW: https://wordpress.org/plugins/oh-add-script-header-footer/#descriptionhttps://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en Google Tag Assistant - https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en RELATED MARKETING VIDEOS: Watch this video on How To Setup Google Analytics Tracking ID...

The name of the game is revenue. If what you are doing is not making you revenue it is costing you revenue. But how do you know what works and what doesn't? What metrics are you leveraging to increase your revenue? How do you measure the return on investment (ROI) on your website?  This may surprise you but often times, this question is the last one to cross anyone's mind until months and even years into a site being live. Today we're going to share a few key metrics to focus on to make sure your site is on the right course. How To Increase My Website ROI 1.  Make Sure You Have Installed Tracking It is best practice to have analytics installed on your site. With it you...

How do you increase revenue? How do you bump up your website traffic? How do you improve your sales funnel? We hear these questions all the time and today we're sharing digital gold. Today we're sharing the #1 flaw in your sales process (and how to fix it) -- get your notepad and pen ready. The #1 Flaw In Your Sales Process (And How To Fix It) 1. Your Sales Process Isn't Complete Right off the bat, we are giving away the main weakness of your sales process. It isn't complete. I know, I know you spent months working on the promo, created social posts, got the team ready to launch -- you forgot a few steps. Steps that you won't actually take for MONTHS. Needless to say, it...

You asked and we heard. The past few months our agency has been pushing our clients to focus on optimizing their conversion funnels. We're getting numerous requests to dive more into the subject and we're givers guys :) Today we are going to share 10 Conversion Tips That Work On Any Website. You ready? 10 Conversion Tips That Work On Any Website 1. Don't Automate Your Live Chat If you want to see an increase in engagement and ultimately conversions you need to be using Live Chat. It works. We live in an era where leads want info fast. Live chat is a proven way to give them what they want, while collecting valuable marketing data from them like their name, email and / or phone number. But the major...

A project will come up that may beyond your teams' ability. When it does, where do you go? You can shop around for that new team member, but the new trend we've been seeing with brands is outsourcing and hiring freelancers. Today we thought we'd talk about the pros and cons of this tactic to help you decide which path is best for your brand. Should You Hire A Freelancer? 1. Freelancers Work On Different Time Schedules One of the biggest perks when it comes to being a freelancer is working on your time. The 9 to 5 lifestyle doesn't apply to freelancers. In most cases, they land a contract are given milestones and deadlines and work toward that. As long as they meet the marks and provide quality...

You launched that PPC Campaign, traffic is clicking to your website by conversions haven't really bumped up. You are starting to question if your PPC is working, you are rethinking your SEO strategy, you are hungry to amplify your results. Where do you begin? Before you switch courses I want to share with you 3 tried and proven marketing tips that increase user conversion by focusing on the user experience. Let's dive right in. 3 Tips To Drastically Improve Your Website's User Experience 1. What Is Your Website User Experience? Every website is different to a degree. Here's what we know to be true -- your homepage 90% of the time will be the most visited page on your site. You have two options here when it comes to...

The world is changing are you changing with it? Okay, that line is a bit deep no? Let's dive in. You're a small business owner looking to take control of your revenue. You've latched onto the idea your weakest point is your website. The time has come to revamp it. You've done some research online, maybe even chatted with a web developer or two. Now you are moving forward but you're nervous. You're not sure if you're forgetting something. This is where we come in. Today, we will be sharing the top 3 things to know when building your first website. Top 3 Things To Know When Building Your First Website 1.  Your website needs relevant images for your brand We've mentioned before the power images have on a...

Like you, we want to grow. We want to provide the best product and services, continue to learn and always push ourselves to be better. The road isn't always clear. In one way or another, you need a mentor(s) to help guide you to growth. When it comes to marketing there is no difference. Today we're going to share simple tips from Steve Jobs that apply to our marketing and yours. Enjoy! Simple Tips From Steve Jobs 1. Tip #1: Pick Up The Phone "Most people never pick up the phone and call; most people never ask. And that's what separates sometimes the people that do things from the people that just dream about them." - Steve Jobs The world we live in is about Tweets and Facebook shares. It's...

Does your website need SEO?  "Last year all we got were reviews and we were ranking. This year, we're doing influencer outreach, content creation, PPC and we're still not on page one. What gives?" I hear this all the time. SEO was so simple before. Add a couple keywords here and there and boom you were ranking. It was so generous. Then search engines like Google cracked the hammer and made everything under the sun a ranking factor. So does your website really need SEO? Keep reading to find out. Does Your Website Need SEO? 1. If You Do Nothing Else, To Win At SEO You'll Need Good Backlinks Backlinks are where it's at. Think of them as brownie points. The more brownie points you get pointing at your website...

Imagine getting endless amounts of traffic without having to pay for it. That is the allure of SEO. Free traffic. And not just any kind of traffic, but website traffic relevant to your brand. Which can only mean one thing for a business owner...

The secret to SEO is content. It's like going to the gym. The more you go, the more you'll see results. Assuming you're working out there and not just hanging out. SEO is the same idea. The more content you create (that's optimized) the more results you'll see. Here's the catch, it doesn't happen overnight. In fact, it can take a good year before you see results. If one day, you decide to stop "going to the gym" those results will fade. It's a muscle -- either use it or lose it. Today I'm going to share 10 Content Creation Tips to help you work out those SEO Chops. Ready? 10 Content Creation Tips 1. Create A Status Update On Social Media This one is easy -- but good luck...

If we lived in a perfect world, this article wouldn't be here. But no matter what, no matter how awesome your service is -- items slip through the cracks. There's an old saying that goes something like this, "Give twenty people in a room a gold brick and one of them will find something to complain about it." The reality is negative reviews happen. There is no escaping it. In order for your brand to grow, you'll need to know how to handle negative reviews. How To Handle Negative Reviews Tip #1: Reply To Negative Reviews With Questions A lot of running a business has to do with customer service. For some, this is an easy skill to have. Others it's an acquired taste. So always remember to ask...

HOW TO SETUP GOOGLE ANALYTICS TRACKING ID Data is everything, but it means nothing if you don't know how to track it. This video brought to you by TREEHOUSE 51 walks you through how to configure your Google Analytics Tracking ID. LINKS TO KNOW: https://analytics.google.com/analytics/web/ RELATED MARKETING VIDEOS: Watch this video on How To Share Google Analytics Admin Acess....

It never fails you spend all the time working on an email, letter, text and then you get to the end are just not sure how to end it. Do you go with the casual response,  do you say something friendly? What the heck are you supposed to do? Well, today we're going to share 99 ways to sign off on an email. This is the ultimate guide filled with real-world  email sign-offs we've seen. It was inspired after getting into a long humorous email chain with a client. We thought, hey why not share some email sign-offs with the world. You know, help make the world a better place and all. :) It was fun to make and we hope you find this list useful in your...

THE BASICS OF LINK BUILDING You've heard of SEO, you know about Link Building. You know you need them. You know they will help your site. But honestly, what the heck does that even mean? LINK BUILDING TIPS This video walks you through the basics of link building so you aren't a mushroom in the dark trying to figure out the next steps to increase your SEO value. It covers tips that any brand owner and / or marketer can leverage today to increase their Link Building for tomorrow. RELATED MARKETING VIDEO: Watch this video on How SEO Works....

HOW TO DRIVE FREE WEB TRAFFIC You just launched your website, now what? How do you get traffic to your site? Where do you begin? How do you get the "right traffic" to see what you have to offer? This how to video focuses on some alternative sources for brands of any size to go out and capture traffic. The ideas presented are not conventional. They're different. Leverage them and you can see an increase in your website traffic. RELATED MARKETING VIDEO: Watch this video on How To Increase Your Website Rankings....

I hate reading content out there that says all you have to do to get is ahead is create "good content" and have a strategy to back it up. No sh*t. That's ALL I need? Thank you for unlocking this mystery for me. Now for the million dollar question, what the hell is good content? And what does the strategy actually need? That pisses me off so much. Today we're going to talk about link building, web 2.0, and a new actionable strategy you can walk away from to boost your web traffic. No BS allowed. We call it The Quality Link Building Spider. This strategy will take your link building to the next level. Let's get to it. What Is Link Building? I'm not going to spend...

You can talk with ten different SEO, Webmaster, Marketing Gurus and ask them what Web 2.0 is and get TEN DIFFERENT ANSWERS.   Today that game ends. In basic terms Web 2.0 means using a bunch of sites to promote one main site. If executed correctly, it will give the main site a ton of Link Juice (which every website NEEDS). Today, we're going to breakdown how to setup Web 2.0 sites, what type of content they need, and a lot - LOT MORE. How Many  Web 2.0 Sites Should You Create? This depends on the size of your brand. Larger sites require more web properties. In this guide, we're going to recommend creating 5 websites, each with original content on ALL OF THEM. You can literally make a hundred...

Content creation is a must for every brand out there. You need to have at least one person dedicated on your team to develop, create and share content. It's a long-term strategy that major Search Engines like Google take note of -- are you creating content? Here's the thing, it's not enough just to create content, it needs to be optimized. If it's not, search engines will not only ignore your content but some of them will even ding your website for the poorly structured content you have. This guide will cover how to optimize blog posts. Follow these simple SEO rules and you'll be on track to giving your content the best possible chance for prospects to find and search engines to index. How To Optimize...

HOW DO HASHTAGS WORK? You're on social media but you're not seeing the results you want, why is that? Could be a number of reasons, but one that stands out are hashtags. You've seen them - #Treehouse51 What's the point of hashtags? How do hashtags work? How can your brand leverage hashtags to drive business? In this video, we talk about the DNA of hashtags and how you can leverage them to increase your SEO, web traffic and a lot more. RELATED MARKETING VIDEOS: Watch this video on How To Increase Your Web Traffic....

COMMON SEO MISTAKES You've just launched an SEO Campaign for the year. You sit back and wait. All of the sudden you realize something isn't right. The Domain Authority of a link isn't too hot, the outreach process isn't converting, the SEO just isn't where you want it to be...

HOW TO SHARE GOOGLE ANALYTICS ADMIN ACCESS Watch this how to video brought to you by Treehouse 51 to learn how to share Google Analytics Access with ANYONE. Make sure to review the links below for further assistance. LINKS TO KNOW: https://analytics.google.com/analytics/web/ RELATED MARKETING VIDEOS: Watch this video on How To Setup Google Analytics Tracking ID...

WHAT IS INBOUND MARKETING? Back in the day (which wasn't that long ago) Marketing was all about disturbing people's lives. ie. Cold calling them during dinner. Some of you may remember this happening almost every night at 6PM on the dot. Things have changed. Marketing has evolved. Now brands use Inbound Marketing to attract leads to move their marketing funnel. HOW DOES INBOUND MARKETING WORK? Which begs the question, what is Inbound Marketing and how does it work? This video answers those questions and more to get you started on the right track to optimize your marketing efforts. RELATED VIDEOS: What Are Buyer Personas: https://www.youtube.com/watch?v=pTgy4jf7kjQ...

WHAT ARE BUYER PERSONAS? Before you hit launch on your next marketing campaign make sure you're targeting the right audience. Okay, you've heard that before, but how do you actually target this audience? The way you do this is by creating Buyer Personas who are your "dream" buyer and going after them. In this video the CEO of Treehouse 51 explains exactly what that means and takes to accomplish mapping out your buyer persona and leveraging that data in your marketing efforts. RELATED MARKETING VIDEO: Watch this video here to learn about Inbound Marketing....

A lot of times when we meet with prospects they ask, "How are we going to make sales?" They have that look in their eyes that suggests they've tried everything, how will we be any different. Is it because we know the latest SEO tricks? Is it because our team is super creative and doing things other agencies follow? Is it a combination of luck and data? I'm here to share with you a simple 5 step sales process we've used for clients that work. This is actionable. This is something you can implement today for your business and see results TODAY. You ready to drive some conversions? Great, let's do it! Simple 5 Step Sales Process 1.   Create A Lead Magnet Lead Magnets is a relatively new marketing...

Today's questions comes from a prospect who has heard all the buzz about social media but just isn't sold yet on whether it works or now. One question that popped up was the use of hashtags. Do they work? What are they? Does your brand need them? Do hashtags improve SEO? All great questions that we're about to dive into. Do Hashtags Improve SEO First a little lesson -- hashtags for those who don't know look like this: #Treehouse51ROCKS! A hashtag can be anything you want. The best hashtags are those that are unique to the brand. Some hashtags like #Love #Happy get crazy amounts of search volumes on social media. Meanwhile, other hashtags such as #ThisIsTheBestHashtagEver don't get so much. The reason why generally has to do...