You launched that PPC Campaign, traffic is clicking to your website by conversions haven’t really bumped up. You are starting to question if your PPC is working, you are rethinking your SEO strategy, you are hungry to amplify your results. Where do you begin? Before you switch courses I want to share with you 3 tried and proven marketing tips that increase user conversion by focusing on the user experience. Let’s dive right in.
3 Tips To Drastically Improve Your Website’s User Experience
1. What Is Your Website User Experience?
Every website is different to a degree. Here’s what we know to be true — your homepage 90% of the time will be the most visited page on your site. You have two options here when it comes to optimizing your website user experience. The first log into Google and look at the data. This takes about two minutes and can reveal a ton of information both good and bad about your website.
The second way, and way I tell clients to view their site is to only allow 1 minute and 30 seconds to view your homepage. Why that amount of time? On average, that’s how long you have to capture a leads attention when they land on your website. Pretty fast huh?
Test this yourself. Jump onto your website and give yourself the same amount of time. After, write down what stood out, what you wanted to learn more, and what was forgettable. In almost every test you will find weak points and strong points. Make the strong points stronger if you can and upgrade those weak spots.
2. Design Your Website Mobile Friendly First
By now you should have heard the importance of being mobile friendly. With a number of mobile devices, everyone is going there to search for products before jumping on a PC. Those sites that ignored the mobile change have taken a huge hit to their SEO. Search engines like Google want you to put the customer first. They want you to provide the best user experience.
But being mobile friendly simply isn’t enough. We strongly recommend the next marketing campaign you launch to have a dedicated section to addressing mobile targets. You’d be surprised how often this is forgotten. A great area to focus on would be SMS marketing (text marketing) it’s rich for the taking and has proven to have stronger results than email marketing in some cases.
3. Optimize Your Website Speed
As the internet continues to grow and our demand for faster and better solutions also grows speed will become part of the top 10 ranking factors out there. Remember tip one about the minute and thirty seconds? It applies here. Users bounce when they don’t get the info they want fast enough. It’s not always about the content being clear, but sometimes it’s about pages taking too long to load.
A couple quick ways to make your site faster are removing plugins you never use, optimizing image sizes for the web and having a developer clean up your website code.
The last one is big and works wonders. Often times a site is launched with a code that works. But after months of being in development, it’s clear the code could have used some cleaning up. There is a certain way to write code and have search engines read it that actually makes your site run faster.
Moving forward know that your website isn’t about you. It’s about your user experience. And it isn’t about selling to your users, it’s about the experience. Run some tests and have others do the same. See how they react to different elements on your site. You will uncover opportinties. Don’t ignore them. Don’t wait on them. If you need help, reach out — that’s what we’re here for.
PS. Not sure how to run an SEO Audit? Try this guide on for size.