10 Content Creation Tips
The secret to SEO is content. It’s like going to the gym. The more you go, the more you’ll see results. Assuming you’re working out there and not just hanging out. SEO is the same idea. The more content you create (that’s optimized) the more results you’ll see. Here’s the catch, it doesn’t happen overnight. In fact, it can take a good year before you see results. If one day, you decide to stop “going to the gym” those results will fade. It’s a muscle — either use it or lose it. Today I’m going to share 10 Content Creation Tips to help you work out those SEO Chops. Ready?
10 Content Creation Tips
1. Create A Status Update On Social Media
This one is easy — but good luck trying to squeeze a tweet in when you’re running your business. Social media is an awesome tool to increase SEO. A simple tweet alone won’t give you that extra kick in your SEO juice. But a tweet that sparks engagement will. And a series of tweets that capture peoples attention will set you on the road to success.
2. Share More Images Of Your Brand
A picture is worth a thousand words. Be honest, if you had the chance to visually digest something or read it — odds are you’d want to see the picture. It’s faster and more memorable. In this content creation tip, the secret is your phone. Take it out, take selfies with your team, portrait shots of your new product, candid shots of happy customers. Do it and post them on social media. It’s that easy.
3. Hire A Blog Writer
Okay, so sometimes you just don’t have time to knock out blank pages with words. We get it. We have several clients who hire us to ghostwrite for their brand. It’s part of marketing and it works. If you just can’t seem to find time to write reach out. And although we’d love for you to reach out to us, it doesn’t have to be us — find a blog writer who can create content for you regularly.
4. Guess Star On A Podcast Show
Podcasts are the new thing in marketing. It’s an interesting format that has a few different forms of repurposing. You can tweet about your show, share it in a blog, even make a promo using it. No really, we had a client where we used clips from Podcast shows we booked him on and used it as an intro to capture customers attention.
5. Film Short Cellphone Videos
Not everything needs to be Hollywood worthy. Sometimes making content in itself is worth the red carpet being rolled out. So for those who don’t have the time to write, tweet or podcast — don’t. Take out your cell phone and film 30-second tip about your brand. Then share it on YouTube. That’s it.
6. Create An Editorial Calendar For The Year
You never want to come to your computer and see a blank screen. It’s just not fun. Before starting to write anything make sure you have a plan. What we recommend to clients time and time again is to have an editorial calendar for the year. This way you know what content comes next. Without any thought. Trust me, when it’s week 7 you will thank us for this idea.
7. Interview Experts
Reach out to your friend who happens to work at your company and interview them. Create a series around it. Provide readers value. It’s easy to record the conversation and share it as a podcast OR film it and post on YouTube ORRRRR even just write out Q’s & A’s.
8. Create Simple Infographics
Simple is key here. Infographics get shared often — because they work. They provide big picture info in a digestible way. For your content creation move — make something visual like a top 10 list and share it.
9. Have Goals In Mind
Sometimes all we need is to be held accountable in order to get something done. In this case, don’t just create content for the sake of creating content. Have some goals in mind, some benchmarks, some ROI measurements you’ll be working toward. This will help you and your team stay on track to hit those marks.
10. Pay For An Ad
There are different forms of content creation. Most fall under the category of SEO, but what about PPC? For some brands, running a PPC Campaign is just easier and far more effective for their brand. This is a form of content creation. To be clear, it won’t help your PPC, but it does get your brand out there.
PS. Looking for a guide on SEO? Try our Ultimate SEO Guide and learn over 200 Ranking Factors.