At the end of the day, you need to put food on the table. Your family is counting on you. Your coworkers are looking at you. Gray hairs are popping out left and right because you know what’s at stake. You need to convert or else you could easily end up on the street. It’s not a fun feeling. Not at all. Today I’m going to share with you the value of FREE offers. I know, I know I pretty much just said you’re running a business so why the heck would you give anything away for free? You may be surprised the revenue being free will bring to your doorstep.
Put free in front of anything and people will want to know more. It’s just human nature. If done right free will create word of mouth and some buzz around your brand and get people calling to learn more. Free is a solid offer.
The downside… a lot of brands exploit free offers and dish out crap to consumers. Consumers are not idiots. They know when they’re being played. The last thing you want to do is break that trust with them. If you have an offer and it’s free make it worth their time. Don’t break their trust or they will jump ship.
Make an event out of it. Get people to share a post of yours all over social media. Sit back and watch as users like, comment and opt-in on the offer. One of the most powerful forms of marketing is word of mouth. Having a recommendation from someone instantly ups the trust value in your brand. Creating a social event out of a free offer has the ability for your brand to virally spread and bring in new prospects.
Everyone out there is looking to cash in. Everyone is looking to make money and double their leads. Great. I get it. Your consumers get it. It’s business. But at the end of the day, so what?! Give your consumers a break. Give them a free offer just because without them you wouldn’t have food to put on your plate.
Google is trying everything it can to be human. It is looking at brands who are doing the same and giving them higher rankings. You know what’s human? People talking about your brand. That’s right. Free offers create that viral buzz that pays off almost instantly. Google is paying attention to activity, imagine 1,000 people talking about how cool your brand is for giving something away for free — imagine the power that will have.
At the end of the day, you want your marketing to create some buzz. It’s not just about leads, it’s about extending the value of your marketing dollars. A solid way to do this is to setup free offers that have prospects coming back for more.
PS. If you leverage free offers in your marketing, make sure to measure it. Make sure to connect it to other aspects of your marketing funnel. Have a clear roadmap or your free offer won’t go as far as you want it too. If you need help taking your marketing to the next level look around our website www.Treehouse51.com we are experts cost effective, fast digital marketing.