Who has time to sit down and write an email nowadays? Okay, well most of us have a few minutes to draft at least a hello message here and there. But when it come to business email automation is the way to go. It requires some hard work and planning upfront but the payoff speaks for itself. It’s pennies on the dollar and a proven way to stay on the minds of leads and leverage remarketing. But when do you send an email? What type of email triggers are the best ones? Let’s find out.
Whenever someone signs up for your product, newsletter, online app, whatever it may be an intro message should follow. The norm is to fire off this message within fifteen minutes of them opting into your offer. That’s a pretty good rule of thumb for most businesses large or small. Send them a welcome message and let them know what to expect.
Every opportunity is a chance to upsell and build relationships. In this case, just because a prospect signed up for your offer doesn’t mean they know everything about your brand. This trigger is based on features they may not know existed, and should. Use this is a chance to continue to add value to your customers and share awesome features they should be checking out.
Most brands will send a Happy New Year, Merry Christmas message, yaydyadyaydayda. It’s boring. And you my friend, are NOT boring. You need to take it to the next level. A great example of this is Tumblr. They have email drips for users being on their services for 3 months, 1 year, the day they signed up. It’s really personal to the user and provides a stronger relationship than just a Happy Birthday message.
Whether you have a newsletter or not whenever you publish new content you should share it with prospects. You don’t want to drown them with too much info and send them a message every day, but check out your analytics and make note of the articles with the most traffic. Share a few of those.
Okay, so they signed up, they’re poking around your website, they’re feeling the love…well now what? What the heck are they supposed to do? Great question. These triggers should be leveraged in a way that pushes customers further into your sales and marketing funnel. Maybe you want them to follow you on social media. Or maybe there is a survey you’d love for them to fill out. Now is the time to send this.
I try to check my email every day but it’s not uncommon for me to be MIA for a week. What happens when your customer isn’t active on your platform for a week? What about two weeks or a month? Now is the time to have triggers in place to see if they need a helping hand to continue to use your platform and buy more products.
The final trigger that has awesome conversions are how to messages. After you send that remarketing piece it’s a good idea to follow it up with a how to do “XYZ”. This is all about providing value and keeping your customers active.
PS. Remember to A/B Test your messages and have a point in each one. Even if the point is as simple as following you on social media. Have a point. If you need help with email automation, reach out to us. We’re no strangers to optimizing email campaigns. Look around our website www.Treehouse51.com to learn more.